realme released its new realme X and realme X Lite in Beijing, marking the formal introduction of realme’s ‘Dare to Leap’ brand philosophy to domestic customers. The global launch of the realme X series delivers to Chinese consumers a full range of dare-to-leap experiences in terms of performance, design, quality and service.
Sky Li, the founder and CEO of realme said at the press conference, “realme’s original intention was to create products with a full range of new and unique experiences for young people. We built our ‘Dare to Leap’ concept based on this mission.”
At the press conference, realme’s global CMO Chase Xu introduced realme’s brand philosophy by sharing the stories of how it helps the young generation realize their dreams. “realme is a brand that deeply interacts with its users. We want to do everything we can to support them as they achieve their dreams.” When it comes to entering the domestic market, Xu added, “In the past year, realme has encouraged the young generation to get to know themselves and express themselves honestly through our brand visual system upgrade activities. In the future, realme hopes to continue growing alongside the youth and become a symbol for those at the forefront of new trends.”
At the conference, Derek Wang, Chief Product Officer at realme unveiled the “new species” that dare to leap, realme X and realme X Lite, and introduced how they reflect the company’s “Dare to Leap” philosophy. The realme X is equipped with the full screen feature, pop-up front camera, and behind-screen fingerprint unlocking. The rear camera is a Sony 48MP dual lens camera which supports Super Nightscape and Chroma Boost modes and other imaging functions. Under the hood, the phone boasts a robust Snapdragon 710 that supports VOOC flash charge 3.0. realme X is available in three variants – 4GB+64GB, 6GB+64GB, and 8GB+128GB.
As it provides the young generation with easier access, the realme X Lite also carries the “Dare to Leap” spirit, running on a Snapdragon 710 processor along with the adoption of latest VOOC flash charge 3.0, a 4045mAh battery. The smartphone also comes with dual-lens camera equipped with Sony IMX519 sensor with 16MP on the back, and a 25MP in the front. realme X Lite is available in 3 variants.