Canon India launched the highly anticipated EOS 5D Mark IV, offering professional photographers and filmmakers stellar, full-frame performance and the speed to deliver captivating narratives in both still and video formats.
Built upon the capabilities of the EOS 5D Mark III, the EOS 5D Mark IV features the latest imaging technologies and the best attributes from premium EOS models like the flagship EOS-1D X Mark II to create the ultimate shooting experience for users. Equipped with a powerful 30.4 megapixel full-frame high-sensitivity sensor and Dual Pixel CMOS AF for rapid focusing speed, the EOS 5D Mark IV delivers exceptional performance in both stills and video shooting. New features such as support for Dual Pixel Raw (DPRAW) format and 4K frame-grabs will empower photographers with greater control when creating and capturing their shots.
Powered by a DIGIC 6+ image processor and an enhanced noise processing algorithm suited for shooting in low-light scenes, users of the EOS 5D Mark IV can be assured of improved noise performance and image quality across the ISO speed range. The processor now features an in-camera Digital Lens Optimizer (DLO), which allows photographers to process and optimize JPEG files for chromatic aberration, peripheral illumination, and diffraction correction. This enhancement empowers users to quickly and easily correct JPEG files in-camera instead of via Digital Photo Professional (DPP), thus shortening the workflow for photographers.
At the heart of the EOS 5D Mark IV is a formidable 35mm full-frame CMOS sensor that delivers a resolution of up to 30.4 megapixels. This caters to the need for images shot in richer resolutions and quality that is essential when producing large format prints for commercial use. Professional users can also preserve image quality even through extensive cropping of their photos. The enhanced sensitivity (ISO speed of 100 to 32000, expandable to 102400) of the EOS 5D Mark IV also ensures pristine image quality even when shooting at high ISO speeds.
For the first time in an EOS series camera, the EOS 5D Mark IV comes equipped with Dual Pixel RAW (DPRAW) – a feature which enables adjustments to be made to images after a photo is taken.
The EOS 5D Mark IV is capable of shooting dynamic and fast moving subjects and scenes with a high speed continuous shooting at 7 frames per second (fps). Coupled with its 61-point, (all points selectable), reticular AF system, 41-point cross type AF, this new AF system also covers a wider focusing area and an extended vertical coverage of approximately 24 percent at the sides and approximately 8.6% at centre .On top of this, all 61 points are compatible to effective aperture of f/8 or faster, hence autofocusing is possible when teleconverters are used with super telephoto lenses, well suited for wildlife and sports photographers.
Similar to the EOS-1D X Mark II, the EOS 5D Mark IV is equipped with the EOS iTR AF (Intelligent Tracking and Recognition Auto Focus) and 150,000 pixels RGB+IR metering sensor, which utilises face recognition and colour tracking algorithm, allowing users to accurately track a moving subject across all 61 AF points.
Professional 4K movie and image quality
With the EOS 5D Mark IV, users can shoot 4K movies at a smooth frame rate of 30p, with resolutions of up to 4096 x 2160 and an aspect ratio of 17:9 that matches cinema screens. The camera can also shoot in Full HD quality at 60p, and up to 120p for HD quality videos. Footage shot in DCI 4K format can be used for various commercial purposes such as in cinema, or broadcasting. Users will have the flexibility to shoot videos in MOV format for movie productions, or MP4 format which supports a wide range of usage scenarios, including uploading onto social media sites. In addition, the EOS 5D Mark IV is able to transmit, play and channel video files at uncompressed full HD quality when connected through a HDMI interface.