Founded in 2018, Crossloop is proud to be India’s First and only Designer Technology Brand.
The Brand offers an exclusive range of designer earphones, charging cables, speakers with high-performance sound in comfortable & stylish design. The design led tech brand, blends fashion with new age technology, to bring seamless and personalized experience to consumers. With Design Curation center in Pune, we are focused on lending a touch of creativity and sophistication to every youth’s aspiration.
Your take about Accessories market in India
By 2020, smartphone users base in India is expected to reach 700 Million. The growing adoption of mobile phones is creating opportunities for Mobile Accessories segment – both for the established and new entrants. The rise in disposable income has revolutionized the buying and spending patterns of customers.
Change in the outlook of consumers is leading to high demand for fashionable mobile accessories. Consumers are now seeking quality, exclusivity and also latest in technology. Though, currently, the mobile accessories market in India is driven by low-cost imports, however that shall see a change.
What makes Crossloop products apart from its competitors?
To differentiate from the several players in the Industry, one of the key highlight for us remains Design. We have been focussing on building Designs that blends to the consumer lifestyle. Having said that, we have balanced the looks with the functionality and also Technology. We already have a R&D center set up, which focuses upon, bringing new technologies, to tailor solutions for this generation. Lastly, after sales service, remains one of the key pillar of our functioning.
#Crossloop Product Overview
Our products are designed at a very promising price point. If rightly said, they are price performance products, known for its innovation and latest technology. Our range of products shall include Speakers, Power Banks, Earphones and Wireless technology. We want to provide our clients with the finest technology, the most user-friendly features and the most exciting designs; all at the most affordable rates.
Going forward what will be your strategies in this competition?
Response: We are distinctive from all of our competitors in our thinking at the outset and as well as our uniqueness of designs, we are highly focused on the entire customer experience and satisfaction. This is what will define our success and ability to stand apart from the typical.
What is your channel and distribution plan for 2019?
Response: In a very short span of time, we have seen good traction from the Indian Markets. Currently, we are an Online Brand and are available with leading ecommerce portals. However, in the next 3-4 quarters we will look to partner with renowned retail chains. We expect to be balanced between both offline and online channels.
What kind of market share you are looking for in 2019-20?
Since its launch, Crossloop has witnessed a surge in its customers on a regular basis. The industry expects that the Tech Accessories will remain the fastest growing category in the next 5 to 10 years, the industry expects a healthy annual growth of 6 percent for the segment. So, we wish to get on the optimum level in upcoming year.