Flybot India, headquartered in Delhi, is a sister concern of Staunch, an online and offline retail Distribution Company. The company is into providing a range of mobile accessories under their own brand name FLYBOT.
Staunch has been engaged in the distribution of products across different categories and different brands through e-commerce channels before launching Flybot. Launched in May 2019, Flybot, currently an online-only brand, is committed to delivering best-in-class, clear and balanced sound to its customers through their accessories. In an interaction with Mobility, Mr. Kartik Aggarwal, CEO, Flybot, shares their brand policy, strategy, vision and mission.
Talking about their target audience, USPs and brand strategy, Kartik reveals, “Staunch was mainly engaged in distribution of products across different categories of different brands through e- commerce channels, before we launched our own private label Flybot. Broadly speaking there are two types of brands in the market in the mobile accessories space—one focused on mass market segment and the other aimed at premium segment. Our target is the premium segment where we aim to provide mobile accessories with innovative features at competitive price points. Modern youth are our main customer segment. Recently we launched TWS (True Wireless Segment) earphones with IPX 7 feature at Rs 3999 with great sound and built quality, which right now no other brand is offering at that price point. We wish to have a wide range of mobile accessories in the TWS, wireless speakers, cables and chargers. Currently our focus is on providing wireless earpods. Recently we also launched high quality micro USB, type-C and MFI- certified cables at competitive prices. We have an optimized marketing strategy and try to create thorough understanding among users about our products, troubleshooting, etc thru online videos, social media, etc. Our current focus is to sell via online. Though Flybot is a recently launched brand, we have over 5 years experience in ecommerce as a distributor and we are leveraging this experience in promoting Flybot. We have tied up with two companies, Viswas and RV Solutions, to provide after-sales-services to our users thru over 1200 service centers pan-India. Depending upon the service issue, we provide both replacement as well as repair services. Compared to other providers our service response is much faster.”
Flybot products are designed to customize the music according to the user’s lifestyle, right from the sound to the fit. Flybot product range has an extensive catalog of headphones, earphones, speakers, travel chargers and premium cables. The brand is committed to providing premium technology at competitive prices to the customers. The products are engineered and designed keeping the young audience in the mind.
Talking about future plans, Kartik shares, “Though launched only recently, we are getting good feedback from customers for our Flybot products. Right now we have 8-10 SKUs and planning to add more SKUs in the coming months and we aim to provide a wide range of mobile accessories under several categories by the end of 2019. We will add more products and models to our portfolio in the coming months. With the increasing usage of smartphones, the demand for mobile accessories is also increasing. Today, technology is changing very fast and new products are coming every 3 or 4 months. To have an edge in the market, one has to launch new innovations before other could catch and our aim is to be at the forefront of providing latest innovations at the earliest possible time. Then to have costing advantage, it is necessary to optimize all costs, starting from the design and production to promotion and supply. So we are focusing on optimization in all our activities so that we can give best features to the customers at affordable prices. Our aim is to stay in the market over a long time and emerge as one of the top players in the mobile accessories segment in the coming years.”