Fossil Group unveils its Next Gen Smartwatches


Fossil Group announces the launch of its next generation of smartwatches across brands – Fossil Gen 4 Smartwatch Venture HR and Explorist HR for Fossil, Skagen Falster 2for Skagen, Michael Kors Access Runway for Michael Kors, Emporio Armani Connected for Emporio Armani, A|X Armani Exchange Connected for Armani Exchange and Diesel Full Guard for Diesel.

As a leader in the fashion space for watches, Fossil Group, with the launch of its next gen smartwatches extends its offerings to provide consumers with several new technology features encased in exquisitely crafted designs. The robust list of technological features translates the brand’s intent to provide customers with one all-inclusive device—both in function and style.

Fossil Group first entered the smartwatch market to meet the growing demand for beautifully designed technology that could be personalized and the new line of Generation 4 watches by the brand is testament to this very promise. Packed with unique design traits to make room for customization from strap to dial – it offers a plethora of exclusive dials, ranging from fashion forward to novelty for the users to choose from. An increasing number of third party apps can be installed for users to enhance their device experience, as well as set social media photos as watch face backgrounds. Additionally, users can now charge their device within an hour to last all day owing to the optimized charge time.

“At Fossil, it is our endeavor to provide our customers with the best of both, fashion and technology. With the launch of next Generation of smartwatches, we have amplified the technological features on the wrist while maintaining our aesthetically fashioned designs, creating an experience individual to each consumer. We are certain they will enjoy it”, says Managing Director, Johnson Verghese.

Talking about the launch, Gautam Sharma, Vice President Brand Strategy – APAC says, “We are in the game and here to stay! Fossil Group offers consumers a diverse breath of designs with features they care about the most. Since our entry into the smartwatch market three years ago, it has been Fossil’s mission to meld technology and design.”

Heart-Rate Tracking: Heart rate functionality was an important ask from consumers and a top priority for all the brands in their next gen smartwatches. Additionally, Fossil group wanted to create exclusive watch dials that allowed users to easily access manual readings directly from their watch face. Whether going for a run outside or hitting the gym, you can automatically track your heart rate during logged exercises with Google Fit.