Freecharge, one of India’s leading digital marketplace for financial services and products, today announced the launch of a new category of service offering in partnership with AbhiBus. As a part of its growth strategy to foray into multiple consumer categories, this partnership will allow Freecharge to enable more than 1 lakh routes and 2500 bus operators on its platform for its users. Consumers will also be able to track and manage their trips on the app itself along with zero convenience fee and 24×7 customer support.
Commenting on the partnership, Sangram Singh, CEO, Freecharge said, “This partnership is another step towards expanding our category in digital payments and augment customer experience. We have been constantly expanding our portfolio like bus tickets, UPI and financial investments to give consumer more choices and such collaborations will further encourage them to increasingly adopt Freecharge to do more than just recharges and bill payments. Currently 30% of our users transact in more than one category and we are further looking to increase this average with the introduction of new offerings.”
Mr. Singh further added, “The transition towards a cashless economy is fostered through such strategic alliances by presenting a wide array of digital and assisted services for the consumers. Given a conducive environment, disruptions will continue to propel growth in the digital financial services domain and collaborations by way of partnerships will create better user experiences leading to sustained change in consumer behaviour”.
Speaking on this partnership Biju Mathews COO Abhibus said “We are glad to partner with Freecharge as their preferred bus content provider as this partnership offers Freecharge wallet users the option of buying bus tickets from over 2500 fleet operators across 100000 routes. We anticipate a huge growth in sales with this association.”
Freecharge, through this partnership, aims at creating large footprints to scale up its value chain and deepen consumer engagement. The company’s objective, as a part of Axis Bank, is to make itself a comprehensive and open digital financial service platform which can facilitate a suite of offering to its consumers enabling them with accessibility and choice of service. The company is working towards widening its reach by catering to a mix of urban and semi-urban consumers across tiers.