FUJIFILM X-T100, a new addition to the X Series mirrorless

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Fujifilm India Private Limited, a pioneer in imaging technologies is delighted to announce the launch of FUJIFILM X-T100, the latest exciting addition to the X Series range of mirrorless digital cameras. Sporting a sleek, retro and stylish design, it offers a host of features including a high magnification electronic viewfinder, a horizontal tilting rear LCD screen, and an extended battery life of up to 430 frames.

The small but mighty X-T100 weighs just 448g with an anodized coated aluminum top cover, it delivers a retro look yet luxury feel. The powerful 24.2 megapixel APS-C size sensor is 14 times bigger than the sensor inside a conventional smartphone and using the latest built-in Bluetooth® technology makes image transfer quick and easy for sharing with friends. The XT100 comes in three stunning colors; Dark Silver, Black & Champagne Gold.

Commenting on the occasion, Mr. Haruto Iwata, Managing Director, Fujifilm India Pvt. Ltd. said, “We are excited to announce the X-T100 as the latest addition to the X Series lineup, this new mirrorless camera is a perfect fit for photographers looking for an easy to use, compact and versatile camera, offering excellent image quality with a variety of enhanced features. Fujifilm has long been creating stylish, lightweight interchangeable lens cameras as part of our X- Series family, and with our brand new XT100 our endeavor is to offer interesting blend of performance and value while retaining a sleek retro design. The Fuji X-T100 is designed to be easy to use and intuitive yet offer high-end image quality at an affordable price point.”

The camera is equipped with a phase detection autofocus system and a newly developed autofocus algorithm which offers faster and more precise focusing. Combined with Fujifilm’s renowned outstanding image quality and iconic color reproduction technology, the X-T100 is a camera that is a pleasure to own and a joy to use. It is the ideal companion for anyone on their photography journey.

Main Features:

(1) Anodized coating offers a retro and stylish design in a variety of colors. Combined with Fujifilm’s iconic color reproduction technology that has been refined over 80 years, the camera is the perfect companion for a broad range of shooting opportunities

The X-T100 combines a 24.2 megapixel APS-C sensor with the image processing engine to achieve Fujifilm’s renowned photo quality. Combined with the supplied FUJINON lens, the camera boasts ultimate image resolution, lowlight capability, wide dynamic range, and outstanding color reproduction.

(2) Fast autofocus and variety of automatic functions for ease of use – the camera appeals to a wide range of users at any stage on their photography journey
The X-T100 features phase detection pixels and a newly developed algorithm, originally developed for the flagship X Series’ models. The Intelligent Hybrid AF system’s fast and precise autofocus ensures that you capture those beautiful photographic moments instantly. Furthermore, the evolved SR+ Auto Mode now combines subject and scene recognition. These automatic functions make the camera approachable and easy to use for anyone.

(3) Compatible with Fujifilm’s well-received X mount lens lineup and featuring three-way tilting LCD monitor, an electronic view finder, and powerful battery
The X-T100 is compatible with Fujifilm’s award-winning X Mount lens range, including the latest small and light electronic zoom lens, the XC15-45mmF3.5-5.6 OIS PZ. As a result, the X-T100 can be used to cover any photographic subject and genre.
The 26 lenses of Fujifilm’s extensive lens lineup covers a vast focal length from 15mm to 1200mm (35mm format equivalent) including zoom and prime lenses. In combination with newly introduced three-way tilting LCD monitor, high resolution and high magnification (0.62x) organic EL electronic viewfinder, and powerful battery capable of 430 frames per charge, the X-T100 is versatile, reliable and the ideal companion for executing creativity.

(4) New Bluetooth® technology for quick and seamless image transfer

The Bluetooth® low energy technology has been incorporated for quick, easy and automatic transfer of still images to paired smartphones and tablet devices, using the free smart-device app, ‘FUJIFILM Camera Remote’. The seamless transfer function provides constant image transfer even while in shooting mode, so images can be shared and uploaded at a moments’ notice.

(5) Artistic expression made easy with unique Film Simulation and Advanced Filter modes
The X-T100 offers 11 variations of Fujifilm’s unique Film Simulation Modes and 17 variations of Advanced Filters, adding advanced artistic flair or film-like color tones and expression. In addition, the various setting can be adjusted quickly and easily with one-step operation via the function dial, exposure compensation dial, or touch-and-flick function on rear LCD monitor. All these features have been designed to give flexibility in photographic expressions.