The familiar litany of lament from all retailers, especially in the Metro & mini Metro cities is – What do we have to do? Pay the customers to buy?!
Yes, the constant need to appease the customer; especially in the days of digital shopping where the customer is spoilt with discounts, makes retailers jittery.
Today the online population of the country is said to be 350 million, with the vast number of Smartphones in the market, 58% of this population is said to be buying online. By 2020 this population will increase to 700 million and the buyers online – 70%. Understandably, much of this statistic is not completely credible. Since even the one purchase by a consumer shows up as ‘shopping on line’. But the indications are too obvious to be dismissed.
Everything seeming obstacles to the ‘brick & mortar’ buying & selling. But it cannot be. Nothing can replace the see, feel, bargain and buy experience.
Most see it as a hopeless end game waiting for the inevitable to happen. So what is the solution? Of course, retailers can store economical gifts that may seem more expensive. Manage inventories, invest in dead stock… the worries continue. Or sit back and tie-up with Gifts on Air and see the profits build!
But where others see doom & gloom. There was a ray of hope for three young entrepreneurs from Jaipur! And so began this innovative ‘start-up’- Gifts on Air.
It is the first ever bridge between the Offline and Online. Manoj Seal Director Sales & Head Alliances, says-
“Simply put it rewards every purchase Offline with offerings that must be redeemed Online. Importantly it provides a trail of the Consumer for the Offline merchant to gain an opportunity to set up a one to one interactive relationship. It will definitely put the GoA brand on top!”
The Marketer has a pre-fixed discount in mind, GoA accesses that, adds to it, sometimes doubles it, to give the consumer a gift coupon to be redeemed online from the GoA website. Products with large tickets on the desirability scale from Fashionwear to Jewelry, to Adventure Activities & more. And in the most wanted brands await the consumer. It’s a value-add no consumer will forget in a rush.
Gifts on Air has begun operating from 15 cities and intends rolling out countrywide. The young promoters are gunning for speed…no wonder it’s already adjudged the ‘Best Start-up of the Year’. And this is just the beginning!
Keep watching this space!
Gifts On Air is a first of its kind. Bridging the offline, brick & mortar with online redemption for every customer.
This unique marketing model delivers Customer Acquisition & generates Customer loyalty; with gifts for every purchase.
Promoted by a young team of doers: the Founder Sarthak Khandelwal, Mr. Shobhit Jhalani : Co-Founder & Tech Head & Apporva Pandey: Co-Founder & Head Of Marketing
GoA is Jaipur based and ready to storm the country. Already active in 3 major cities with tie-ups in place with Brands, manufacturers, LFRs & retailers, GoA will deliver the gifting experience to you wherever you are…soon.
Find more information about how Gifts On Air at
or call Mr. Umesh Dubey
firstname.lastname@example.org, M. 9899060441