Gizmore Brand all set to be Launched in Nov 2018 with a Range of Latest Mobile Accessories


The New Delhi-based Gizmore, a new brand of mobile accessories from ZAZZ Technology Connect Pvt Ltd, is all set to be launched in November 2018 with a range of innovative and latest products.

Manish Gupta, Director, ZAZZ Technology Connect, reveals, “Though Gizmore is a new brand, the team have been in the mobile accessories industry for the past 2 decades and know ins and outs of this business thoroughly—from product management to sales and channel management. My partner, Nishant Goel, who worked with the leading brands like Samsung and Intex, has also two decades of resourceful experience in marketing mobile accessories. With smartphones usage growing rapidly, the demand for accessories is also growing proportionately. In general, a smartphone needs 3 or 4 accessories like adaptors, cables, car chargers, headphones, etc. There are very few accessory brands that sell across India; most sell in grey market without any specific targeted segment. Though 80% accessories are sold in grey market in India, we see a lot of scope still for new and white brands, as there is still a big gap in the market which needs to be filled. Our brand Gizmore offers gadgets with latest technology with great quality. Further, we are giving 365-day replacement warranty which few others give. We are also going to provide accessories similar to those being provided by premium brand , but at a much lesser prices.”

Many brands in the market who are struggling to establish as people want to buy inexpensive accessories that are freely available in the market, on the streets and near bus-stands and railway stations without attention to the brand and quality.How Gizmore position itself in the Indian market?

On how Gizmore is positioned, Manish Gupta comments, “Yes, in India customers are price-sensitive, but are changing too at the same time. People are now shifting to quality and are ready to pay a little more for better experience and they are evolving. We place ourselves in the mid- to high-end segments.”

Talking about their product range, Manish Gupta states, “We have a good range of mobile accessories like quick chargers, home adapters, wireless charges, power banks, earphones, headphones, sports and fitness accessories and a variety of cables. Gadgets related to music, power and wireless are our targets. We are going to launch premium cables.”

Are you manufacturing in India or importing your products from China?

Regarding their production policy and Make in India, Manish Gupta briefs, “Currently people are only assembling in India, not much of organic manufacturing taking place. In our case, about 15% of our products will be Made in India and could increase in the coming years. In case of Bluetooth speakers and headphones which are not manufactured in India, we will import from China.”

Indian market is cluttered with a lot of brands in India (operating in both grey and white segments). It needs lot of hard-work for a new brand to make inroads and reach that threshold level of acceptance among customers in the market to sustain and grow, what will be your marketing approach?

Talking about their marketing strategy, Manish Gupta elaborates, “We have differentiated our products into those that can be sold online and those offline. Our online product range will be different from offline range so that they do not compete with each other. We are very selective on which products are right to be online and offline. In the first phase, we will have 3 or 4 products online. Overall we will have several types of each product to appeal to different types users. Initially, we launch our products in North and West India regions where we already have some partners familiar with us.

Initially, we will operate thru 250 partners focusing on 10000 outlets. In the second phase, we will expand to South and East India regions. By 2020, we will be present across India. We will not do wholesaling, we will sell only thru channel. Also digital marketing will be an important part of our marketing strategy to aid the channel. We will also expand our office team further in the coming months. We will launch our first range of products by Nov 2018. Based on our experience and insight, we are confident that we will make quick inroads into the market and establish ourselves as one of the front runner mobile accessories brands by 2019-20.”