Hisense showcases Self – Rising Laser TV at CES 2020. India Operations Starting this year.


Hisense held the CES Press Conference and shared its innovation and development with global media journalists at Las Vegas. Dr.Lin, the vice president of Hisense Group said that 2019 witnessed a new record in sales revenue and profit. TV sales reached over 20 million units. Throughout the whole year, Hisense continuously ranked as number one market leader in TV in China, South Africa, Australia, and Japan. With both Hisense and Toshiba, the Hisense group is targeting 40 million TV sales per year and aiming at number two position globally. In terms of overall sales, Dr Lin said that “With the current multi-brand combination of Hisense, Toshiba, Gorenje and ASKO, Hisense overseas sales revenue increased over 20% last year.”

On the occasion, Hisense officially released three new Laser TV products–the 75-inch Trichrome Laser TV, the Sonic Screen Laser TV and the Self-Rising Screen Laser TV. Looking back at the history of Hisense Laser TV since 2015, Dr. Lin emphasized on the importance of innovation and shared his believe firmly that the Laser display will dominate in the future.

Dr. Liu Xianrong, the chief scientist of Hisense Laser Display, shared Hisense Laser TV technology in three themes… Color, Audio and Form. The launching of 75-inch and 100-inch TriChroma Laser TV is a breakthrough of color technology. The TriChroma technology enables the Color display of laser TV to surpass all colours existing in nature. It can reach an incredible 90% of the colours recognizable by the human eye. Laser TV is the only display product that meet the BT2020 standard, the top standard for future TV Color. Hisense Sonic Screen Laser TV pioneers the technology of sound generation for cellular bionic screens. This technology makes the positioning of the sound clearer and enables the sound to spread further and perform better in detail. Hisense introduced a prototype of the Self-Rising Screen Laser TV. The Self-Rising Laser TV provides a rolling screen that is able to roll and maintain peak optical performance
Speaking on occasion, Dr Liu said “Hisense believes that these innovations will further match consumer needs and continue to lead in the direction of TV’s future development.”

On the occasion, Dr Lin highlighted few of Hisense breakthrough technologies of 2019 as well. One of them was world first DUAL CELL TV. Compared to traditional LCD technology, the DUAL CELL TV can bring better view angle, improve the contrast ratio to the OLED level subjectively with better black level. In addition to display hardware’s, Dr Lin emphasized that Hisense would continue developing the global VIDAA platform to provide consumers a smarter operating system, richer content, and a better product experience. VIDAA AI platform received great support from top global content providers such as Netflix, YouTube, Amazon Prime Video and more. By the end of 2019, it had over 50 million connected households. “We are confident this number will reach to 65 million this year!”, Dr Lin said. Hisense Products won 8 Awards at CES 2020.

Hisense first ConnectLife platform was also introduced at the conference. This smart platform is not only cloud and AI based but also IOT capable and upgrades as it is used. It builds a “bridge” between the TV and appliances, with TV becoming a window to control and operate Hisense, Gorenje and ASKO appliances.

Hisense shall be launching its range of Smart Televisions Launching in India that will offer features like Quantum Dot technology which creates huge amount of Color combinations for more detail, Dolby Vision™ & Dolby Atmos® for full immersive & engaging cinematic experience in your home, Hi-View Engine to present stunning picture quality, Full Array Local Dimming with more dimming zones for better contrast ratio and a bezel-less slim design identity across entire range.

Commenting on this occasion Mr. Rishi Tandon, COO Hisense India said, “We are extremely proud to introduce the range of Smart Televisions, Air Conditioners & Refrigerators in India this year. The range has a good integration of Global & Indian Insight based features. We are confident that packed with innovation, technology and differentiated offering in our new range, our products will be liked by Indian consumers”. Hisense is starting its India operations this year with products getting available on online platform and select retail stores starting March 2020.