Honor, Huawei’s e-brand for digital natives announced the rollout of ‘Ride Mode’ feature via HOTA update (Huawei Over The Air) exclusively for Honor 9 Lite smartphone in India. The new feature urges consumers to follow responsible and safe smartphone usage operating a two-wheel vehicle. According to industry reports and figures, India has one of the highest numbers of road accidents due to several factors like distracted driving and mobile phone usage while driving/riding. Ride Mode will soon be also rolled out for other Honor smartphones like Honor 7X, and Honor 9i in future. The Ride Mode update on the Honor 9 Lite will be initiated in batches and will be completed by March end. Post the update, to enable ‘Ride-Mode’; user needs to activate the feature either from drop-down notifications menu or by going to the phone’s ‘Settings’. Once enabled, the caller will be notified that the user is currently riding, and cannot answer calls. The feature, however, allows the caller to call the rider by pressing numeric 1 in-case of urgency or emergency.
“Honor has been leading the market through consumer-centric innovation, and the new Ride Mode feature continues our innovation and further reiterates our commitment towards the betterment of smartphone experience. Ride Mode feature will be useful for millions of Indian bike rider and encourage safe smartphone usage while bike riding.” Said P Sanjeev, Vice President, Sales, Huawei Consumer Business Group
Huawei Honor is known as an industry leader for its meaningful innovation and cutting-edge technology prowess. Earlier in 2015, Huawei was the first smartphone brand in India, to introduce SOS feature, post-government’ directive of including a panic button or SOS feature.
The Honor 9 Lite is a 5.65-inch smartphone with an 18:9 IPS display, designed with dual cameras on both the front and rear and runs on Android 8.0 Oreo with EMUI 8.0. The quad-camera smartphone that delivers unparalleled images for the selfie-lovers, will be available at an extremely competitive price point of INR 10,999 for the 32 GB variant and INR 14,999 for the 64 GB variant.