Indian consumers are more likely to trade off on app security for convenience, according to a study commissioned by F5 Networks ‘The Curve of Convenience – the trade-off between security and convenience’. While Indian consumers as a whole prioritized security over convenience, they were, on the flipside, also more likely than other Asia Pacific markets to prioritize convenience in their app experience. This leads to the question of how businesses can balance the requirements of security and convenience to provide the ideal app experience for users.
Asia’s digital generation is making waves in shaping the global economy—from driving consumer markets to delivering innovative business models. To gauge the perceptions and attitudes of Asia Pacific consumers toward application usage, F5, in partnership with YouGov, surveyed over 700 respondents in India, and over 3,700 respondents across the region.
The research revealed that security was a priority for Indians, with 49 percent of Indian respondents prioritizing security over the functionality and convenience of an app. However, this figure was also the lowest in Asia, showing that across Asia Pacific, Indians were the most likely to look for convenience in their app experience. Furthermore, 26 percent Indians in comparison to Asia – Pacific are more likely to prioritize convenience despite potentially high vulnerabilities in personal data leakage and cyber-threats, such as the recent leak of the Aadhar data that happened early this year in March.
“As a country that is on its path to becoming an app-first economy, it is a little worrying that app convenience is still preferred over security. As the number of apps increase, security becomes of paramount concern,” said Parag Khurana, Managing Director, India and SAARC, F5 Networks. “The results from our survey are pretty clear. While Indians still see security as a significant aspect of their app experience, convenience and functionality are just as important for them. As apps continue to dominate India, it is critical that businesses understand where their customers stand on the Curve of Convenience to deliver the right user experiences or risk losing them.”