Indiano launched its new handsets in India

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Indigenous mobile phone maker Indiano International Technosoft Pvt Ltd launched four basic models of handset here on Monday.Branded as Indiano, the handsets are experimental on breaking new ground in Indian mobile market and focusing on value for money product.

Indiano introduced four basic phones with different variants models with its existing line of accessory products. Each model is fully laced with unmatched features and replacement warranty. The models include: iE1, iE2 (priced at Rs 600), i10 (Rs 999) and i20 (Rs 1120).

Launching the products, Indiano International Technosoft Pvt Ltd Chief Executive officer Shreeman Narayan said,”At Indiano, we are dedicated to the pursuit of excellence and continuously spreading happiness to our users through constant innovation. Following the passion of our motto ‘change is the only constant’, we have planned to capture one per cent market share in mobile industry by 2018 19.”There are several features which make Indiano products one of the best possessions in its category and design is one of them. The two models of the initial range have been designed by winner of the world’s top ten design awards, Martin Mei.

While, the handsets are having 365 days replacement warranty, the company also offers unique eight months warranty on mobile charger which is first time in mobile industry. In addition, Indiano is also providing exclusive two years buy back policy.

Indiano has adopted a distinctive marketing & distribution strategy which is to keep the business very simple and strong at the same time. They have appointed multiple level of Distributors Chanel like Super Distributors, Micro distributors and Retail Partners and through them enliven a dynamic process

of operation that helps to ensure smooth and regular movement of the products in the market, a company release said.

Indiano has planned the launch PAN India operation in Two Phases. The rst phase is to start with feature phone segment markets and then move to Smart phone markets in the next phase. “Phase wise expansion will help the brand to concentrate and exploit each market to the fullest,” The CEO said.