“JIVI plans to launch and, also export, a wide range of Make in India mobile phones in 2018”


JIVI Mobiles, the in-house brand of Magicon Impex Pvt Ltd, was launched in 2011 with an objective to offer ‘Rich on Features, Value for Money’ mobile phones to the Indian users. With its own setups in China and Hongkong, the Product Range of JIVI Mobiles is relentlessly catering every segment of the population; starting with the entry level bar phones with FM to high-end 4G Android-based smart phones. In 2016, Jivi started its own manufacturing unit in India to produce world class mobile handsets and has expanded its Made in India policy.

In an interaction with Mobility magazine,  Mr. Pankaj Anand, CEO, JIVI Mobiles  comments, “So far we provided smartphones below Rs 6000 range. After Mar 2018, we will be focusing on low-end and mid-range smartphones up to Rs 10K. These phones will have 18 X 9 displays and come several models including 1 plus 8GB, 2 plus 16GB, 3 plus 32GB, RAM and storage options and with Android lighter versions, etc. We are working with several telecom operators to have more bundles and packs. Our forthcoming feature phones will have Volte features as some operators like Reliance Jio are offering very good packages. Now consumers want faster features phones, for example, now with Jio in just Rs 49, the user can do many things. So, the next shift will be from 2G feature phones to 4G Volte feature phones. Of course, our new models with will be costlier than the current market handsets, as we are going to offer many more features, but they will be value-for-money.”

Jivi Mobiles employs the latest technology for R&D, manufacturing, product testing and supply. While the sourcing team ensures the best-in-class products and accessories, the technical team ensures the best-of-quality parameters with all the statutory compliances adhered to. JIVI believes strongly in customer satisfaction, which is being taken care by a vast network of service centers in different corners of the country.

Pankaj adds, “Currently, Indian feature phones market is 11 millions and we have a share of 5% and after adding new Volte feature phones, we hope to take this share to over 10%. Our new smart phones range will have good cams, better memory and aesthetic designs giving good value-for-money to the users. The mobile phone industry has always been challenging but the market is huge, so we see a lot of opportunity. We are a 14 year-old company with pan-India presence and people have trust in our brand. Presently, we are strong in the rural market. We are getting good response from semi-urban and urban areas for smartphones, exceeding our current production capacity, so we want to increase our production capabilities this year. We already have 8 production lines in Delhi for feature phones and we will have a plant in Lonavla for smart phones by July 2018.”

 Jivi, with a network of more than 550 service centers, assures to provide prompt and quality services and top-class support with the help of dedicated team of executives. With over 20 branch offices, 50,000 retail partners and 500 distributors, JIVI Mobiles has a strong presence across India. Besides making a mark in India, JIVI has already started exporting to countries like Nepal, Middle-east and African countries with plans to expand further.

Talking about Make in India and export promotion, Pankaj shares, “We have already started manufacturing in India. Further, the India government is encouraging exports through incentives for exports—we are already exporting to Nepal and have an office in middle-east from where will export to middle-east and African countries and before the end of 2018, we will start exports to Bangladesh. For 10K range smart phones, we are tying up mediatek, spreadtrum, snapdragon, etc.  Our 4G Volte smart phone has finger sensor and normal keypad along with touch screen. Ours is the first 4G Volte smartphone with a normal keypad and a touch keypad and the also cheapest smart phone with a finger sensor. Coming to feature phones, people will shift more and more to Volte handsets. In 2018, we will be coming with a wide range of phones that will available offline and online. Our devices are already available with over 50 thousands outlets and by the end of 2018, they will be available at over 1 lac outlets. We are launching a touch-and-type promotion campaign. We also have both ATL and BTL promotion strategies in our plans.”