Karbonn Mobiles and Bharti Airtel (Airtel) announced their partnership to bring an affordable 4G smartphone to the market, effectively at the price of a feature phone. Karbonn is the first smartphone vendor to partner with Airtel to bring highly affordable bundled 4G smartphone options to the market and fulfill the digital aspirations of millions of Indians.
Karbonn A40 Indian – a very popular model already in India, now comes at an effective price of INR 1399 only (compared to its current market price of approx. INR 3499). The Google Certified – Karbonn A40 Indian has a full touch screen plus dual SIM slots, and offers complete access to all apps on Google Play Store, including YouTube, Facebook and WhatsApp. The 4G smartphone is bundled with a monthly pack of INR 169 from Airtel, which offers generous data and calling benefits.
Commenting on the association with Airtel, Mr. Pardeep Jain, Managing Director, Karbonn Mobiles said, “Karbonn is proud to announce its association with Airtel in order to provide exciting offers through bundled services. Through this association, we aim at strengthening our reach with the consumer that resides at the heart of smart telephony. The real strength of our consumer base being an Indian smartphone brand is towards empowering every Indian with smart telephony and through this association we want to bring to our customers full blown smartphone experience at a price of just INR 1399. The core of our business has always been simplified technology and we are more than delighted to expand our network with such associations”
Raj Pudipeddi, Director – Consumer Business & CMO, Bharti Airtel said, “As the market leader and pioneer of 4G services in India, Airtel’s aspiration is to digitally empower every Indian with high speed data access. We are delighted to partner with Karbonn to remove barriers to smartphone adoption and enable millions of Indians to leapfrog to a full touchscreen smartphone experience. We plan to partner with multiple manufacturers to bring affordable smartphone options to the market and build an ‘open ecosystem’ of low cost devices. This is yet another step in our ongoing journey to deeply understand customers and bring innovation that delights them.”