Feature phones still account for higher shipments than smartphones and shipments actually grew faster than smartphone shipments over the year. Feature phones now account for 56 percent of the Indian mobile phone market, growing at 11 percent over the 132 million units shipped in 2017.
Lava continuously focused in this segment and constantly evolved its design to cater to this segment. In this category they launched the new Lava A7 wave with 2.4 Inch QVGA display. A7 Wave is the first ever feature phone to carry two colors on its back cover, where both colors- Midnight Blue & Ocean Blue blend smoothly. It is available with 32GB internal storage variant. Customers will be able to save up to 1,000 contacts in the feature phone’s memory. There is also a VGA primary camera, which is assisted by an LED flash. It is powered by a 1,750mAh Li-ion battery, which can deliver up to six days of battery life on a single charge.
To serve most of its consumers from various states, this phone gives you support in 22 languages read and 7 languages type support- English, Hindi, Punjabi, Gujarati Tamil, Telugu and Kannada.
Lava A7 Wave is also equipped with additional features like Wireless FM with recording, VGA Camera, auto call recording and instant torch that can be accessed without unlocking the phone. The phone also has a flashlight and call blink notification on incoming calls. Lava A7 Wave comes with a Special offer of one-year replacement guarantee along with 6 months replacement offer on accessories which can be availed at any service centre across India.