Stepping into aggressive business plans, Lemon Mobiles, the home-grown mobile brand from Lemon Electronics Limited has announced that it will set up a new manufacturing unit for mobile phones and LED TVs at Sector 80, Noida. With an estimated investment of Rs 150 Cr, the proposed facility will be equipped to produce 1 million mobile handsets per month. Spread over 1.30 lacs sq/ft. area, the proposed facility will also have the capacity of producing 60K LED TVs per month.
After the plant comes into operations in 2020, company aims to hit Rs 1000 Cr top line in next 3 years. The company also plans to set up an R&D and Testing Lab facility in Shenzhen, China to design the next-generation mobile handsets. With these new facilities, the brand aims at offering cutting-edge innovation to enhance the customer experience with ‘feature-led budget smartphones’
The brand has recently changed its logo to start its fresh inning with a new identity and investment plans. Currently, its product portfolio includes the finest quality feature phones, smartphones, and LED TVs at a budget-friendly price. Aiming to capture a bigger pie of Indian smartphone market, the brand is planning to launch 6-7 new smartphones in 4K – an 8K category in the coming months
Mr. Kapil Chugh, Chairman & Managing Director, Lemon Electronics Limited said, “The revamped brand approach is in line with Lemon Mobiles’ next growth strategy in the Indian market. The new manufacturing unit and R&D facility bring a significant potential for the brand to bounce back and continue its commitment towards product innovation and customer satisfaction. We have planned to come back with robust strategies to fulfill the long-term needs of our consumers.”
Praveen Srivastava, CEO – Lemon Electronics Limited said, “With new brand identity, we are determined to become a quality and performance driven entity in the market. Our new expansion plans are centred on our commitment to adopting new technologies, empowering customers and delivering what market demands. We are going to implement aggressive 360-degree marketing strategy across all mediums – ATL, BTL and Digital, which will drastically establish a strong brand recall in the market.”
For its newly proposed R&D and testing centre in China, Lemon Mobiles plans to hire over 100 engineers who will help the brand in driving the innovation targeted for Indian consumers. As part of its international expansion, the company also intends to setup a manufacturing unit in China as well.