Micromax Launches #iOne Smartphone Series with Notch Display

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Micromax launched a new Notch Display smartphone – the Micromax #iOne Notch Display for the discerning smartphone users. The Micromax #iOne is India’s first UNISOC SC9863 Octacore chipset powered smartphone, which will allow the users to experience the best-in-class technology at an affordable price point. Enabling high performance AI operations and high-precision 3D imaging, the new smartphone is a perfect confluence of compelling design, display, superlative camera and ideal performance at an extremely attractive price.

Micromax has always been democratizing technology for the masses and has endeavored to bring alive the best user experience with innovative technology. Targeted towards the new age consumers, the new smartphone comes with 19:9 Notch Screen which ensures more content and less scroll. It also hosts a 2200mAh battery and a 5MP + 5MP camera with over 9 modes to give users multiple options to capture the best of their moments into memories.

Commenting on the launch, Mr. Sunil Joon, Head Strategy, Micromax Informatics Ltd. said, “We understand that consumers today demand a complete package – a smartphone that has a good camera, screen that is large enough for content viewing, battery that lasts a day and great aesthetics – all at an affordable price point. Keeping those requirements in mind, our newest #iOne Notch Display hosts a 19:9 Notch screen that ensures more content is displayed without the edges being cut. Additionally, our newest offering also packs a powerful 2 GB RAM and Octacore proccessor for maximising the experience of our users. Micromax, since its inception, has always stood for democratizing technology at affordable price points. Continuing to build on that vision, the newest addition to the Micromax family will make the new #iOne a sought-after purchase for consumers across the country.”

Neeraj Sharma, Country Head – UNISOC India, said, “We are delighted to continue our longstanding partnership with Micromax by launching India’s first UNISOC SC9863 chipset powered smartphone. Our powerful Octa-core LTE chipset – SC9863 brings high-performance AI operations, high-precision 3D imaging & camera functionality, superior video experience and low power consumption. Micromax #iOne is going to showcase the full potential of SC9863 by delivering a feature-rich, seamless and smart mobile experience.”