Moto E: setting the trend for affordable smartphone market


motoe30-5-14It seems like the sub 10k category is getting hotter and better. Not only the Chinese and Indian brands but the big players like Nokia, Samsung, HTC, Sony and now Motorola are looking at this category and trying to capture it with their aggressive price strategies, which makes things very excited and competitive in this category.

After HTC and Microsoft launched its Dual SIM variants in this category few days back. Motorola simply took the limelight away from them by launching Moto E on Flipkart in India. And India was the first market where Moto E was unveiled followed by launches in five other countries in the world

Raising the bar for the entry level smartphones:
With the launch of Moto E the market scenario has totally changed in under (Rs.10000), and this is not only about the price and affordability but with Moto E they proved that big brands can also deliver good quality products at an affordable price.

First Impression:
This is not at all a cheap smartphone, at our first look we are really impressed by its build quality and the display. And we can easily say that if you are looking to switch from a feature phone or want to buy your first mobile phone then no better option than Moto E at this point of time @ 6,999/-
4.3” display with 256ppi with Corning Gorilla Glass and a water- resistant splash guard for durability.

The back is rubber with a tasteful matt finish that is both easy to grip and hides fingerprints.

Qualcomm Snapdragon 200 processor dual-core CPU and 1GB RAM.
5MP rear camera but sadly, it has given the front-facing camera a miss which we feel is the only point that goes against Moto E.
MicroSD slot for up to 32 GB
Dual SIM with intelligent calling.
1989mAh battery which we feel will last for a day at least in a day to day use.
Latest version of Android 4.4.2 Kitkat and. Motorola also guarantees Moto E owners an upgrade to the next version of Android (5.0).
Interchangeable backs called Motorola Shells, more than 20 color to choose from.