OPPO launches the much-awaited OPPO Reno 10x Zoom in India. The brand’s flagship smartphone has a triple rear camera which supports 10x Hybrid Zoom technology and features the world’s first periscope telephoto lens. The Reno series stands out with first-of-its-kind shark-fin rising camera which takes 0.8 seconds to rise for capturing flawless selfies. This design implementation of selfie camera has also helped OPPO Reno series achieve an astounding 93.1% Screen to Body ratio. Moreover, this latest flagship device offers a design which is naturally sleek and features a seamless silhouette with a smooth surface at the back for a premium look.
With the introduction of OPPO Reno series, OPPO is expanding their product portfolio as they expect the premium segment of the market to expand. The surge would not only be driven by current OPPO F series users who are seeking continuity of OPPO’s signature features like VOOC flash charge technology, panoramic screen & rising camera design but the introduction of innovative technology and new experiences like 10x Hybrid Zoom will also help drive growth in this category. The OPPO Reno series, which has been engineered for creativity, would thus serve the needs of these smartphone upgraders in the premium segment. Moreover, with nearly six years of operations in India, OPPO has developed a robust retail network of 250+ outlets, supported by OPPO Experience Consultants, a strong presence of after sales experience across 200 cities and a local R&D center in Hyderabad. Empowered by this infrastructure, OPPO aims to provide consumers with a delightful shopping experience, coupled with a seamless after sales services and latest software experience. Reno series also marks the start of the next five years, wherein OPPO will concentrate on building great products that will bring alive their innovative technology with elegant design.
Commenting on the launch, Mr. Charles Wong, CEO, OPPO India said, “We’ve been steadfast in using technological innovations to solve customer problems in ingenious ways. True to OPPO’s creative philosophy of developing artistic designs for its smartphones, the brand continuously strives to create new designs using the latest trends and its cutting-edge expertise. Reno is deeply rooted in creativity, spontaneity and youthful spirit and is undoubtedly set to satisfy high expectations in design, photography and performance through unique innovations. We are hopeful that Reno will not only serve as the catalyst for the future of OPPO’s smartphone development but will also fuel creativity, take our legacy of innovation forward and set a new benchmark in the premium segment.”
Priced at INR 49,990, OPPO Reno 10x Zoom 8+256 GB variant will be available for pre-booking from 28th May and sale will start from 7th June, across all online and offline stores. The 6+128 GB variant will be priced at INR 39,990. It will come in 2 stellar colors– Ocean Green & Jet Black. The uniquely designed smartphone is powered by a Qualcomm Snapdragon 855 processor with Hyperboost 2.0 for an immersive and smooth gaming experience. The smartphone supports VOOC 3.0 flash charge and is backed by a massive 4065 mAh battery. Along with the 10x Hybrid Zoom technology, the smartphone also boasts of 60x digital zoom, the first one in the industry.