As India enters its 72nd year of Independence, Twitter is proud to announce the launch of Twitter Lite Google Play app in India as a way for more people across the country to celebrate #IndiaIndependenceDay and see what’s happening in India and the world. People can Tweet with #IndiaIndependenceDay to activate a Red Fort emoji on Twitter and Twitter Lite and join in the celebrations.
Twitter Lite minimizes data usage, loads quickly on slower networks and takes up less space on your device. Last year, Twitter introduced the Twitter Lite as a mobile web browser experience available on mobile.twitter.com and is expanding the solution to the Google Play store today for more people in India to celebrate #IndiaIndependenceDay with.
Mahima Kaul (@misskaul), Head of Public Policy, Twitter India, said, “Twitter is committed to add value to the expression of our users, allowing them to share their experiences and views in a more meaningful and engaging manner. With the launch of Twitter Lite Google Play app, the Red Fort emoji and the live streams from news partners available on Twitter to commemorate India’s 72 years of Independence, we are thrilled to bind Indians across the world with a sense of togetherness and celebration.”
Twitter continues to celebrate all cultures with customized initiatives for key milestones and events across the world. These initiatives are conceptualized keeping in mind the sentiments and are a delightful way to reinforce a sense of unity and harmony amongst Twitter and Twitter Lite users.