Xiaomi, India’s number 1 smartphone brand and smart TV brand, announced a new music track today, in collaboration with the music industry’s popular duo, Dimitri Vegas and Like Mike, also known as DVLM. The new Xiaomi track, known as K20, arrives in line with the launch of the new flagship killer, Redmi K20 series, as the brand further elevates the overall flagship experience for its Mi Fans and users across India.
The new K20 track also features the iconic Xiaomi ringtone with an interesting contemporary spin using EDM, leveraging the brand’s unique, high-spirited identity and vibrant Mi Fan culture. The new track is available to download across platforms such as Spotify, Apple Music, Gaana, JioSaavn, Hungama as well as Xiaomi’s Mi Music platform. In addition to the new music track, a music video is also expected to be released in the coming weeks as part of the collaboration with DVLM.
In light of the music track launch, Anuj Sharma, Chief Marketing Officer, Xiaomi India shared, “As the number one smartphone brand of India, we are thrilled to partner with Dimitri Vegas and Like Mike who are among one of the most talented artists of the music industry. And like Xiaomi, DVLM challenge the conventional norms and set themselves apart through their unique work in the industry. The K20 music track truly connects with our vibrant identity and Mi Fan culture, bringing our innovative spirit to life through the power of music. We hope our Mi Fans and users enjoy the new K20 track and we look forward to bringing them more of such creative efforts”.
Speaking about their collaboration, Dimitri Vegas and Like Mike shared, “We had a really fantastic experience working with the Xiaomi India team on this new track dedicated to the recent flagship Redmi K20 series. Looking at the incredible hype that the series picked up, we decided to tap into that, and explore a unique approach. So we created a cool track out of the Xiaomi ringtone and the result was nothing short of amazing. Overall, this was a super fun project, and we hope to work with the team on more exciting projects like these in future”
Dimitri Vegas and Like Mike are an award-winning record production duo who are popular world-wide for scoring number one hits and have also received several nominations. Their music ranges across genres like EDM, House, Progressive House and Club/Dance. They also performed in major music festivals such as Tomorrowland, Electric Daisy Carnival (EDC) and many more.