As Make in India completes 12 years, BenQ India and Cellecor Gadgets share their perspectives on how the initiative has shaped manufacturing, innovation and growth.
Mr. Rajeev Singh, Managing Director, BenQ India & South Asia
“Twelve years into Make in India, the nature of building a technology business in the country has evolved significantly. What began with a strong focus on local manufacturing, cost and compliance is increasingly about capability, resilience and value creation. Supplier ecosystems are becoming deeper, local manufacturing capabilities are expanding, and India is playing a larger role in global technology value chains. For companies like BenQ, this evolution is creating greater opportunities to localise production, strengthen supply chains and develop products with a closer understanding of Indian consumers and institutions. Today, around half of our interactive flat panel business comes from products made in India, while our overall localisation is expected to increase from around 25% today to close to 40% over the next two years. The next phase will be about moving beyond assembly towards greater local engineering, innovation and value creation.”
Mr. Ravi Agarwal, Founder and Managing Director, Cellecor Gadgets Limited
“Make in India has been the foundation of everything we’ve built at Cellecor and it starts with our people whose hard work has put affordable well-made electronics into so many Indian homes. That’s given us a strong base but I feel the real opportunity ahead is different from what got us here. The first decade was about proving we could make in India. The next one has to be about earning the world’s trust so a product built in India is seen as genuinely dependable and not just competitively priced. That trust comes from consistency and from bringing in smarter technology like AI without losing what makes us different which is affordability. So when I think about the next chapter for Make in India I don’t measure it by how much more we produce but by whether the world starts trusting India-made the way it trusts the best global brands.”
Covered By: Mobility India / Make in India
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