JD.com, an electronic commerce and one of the largest B2C online retailers in China have officially released on 2nd November the sales on the first day of promotion for Chinese Singles’ Day (Similar to the Big Billion Day sales in India). JD is the single largest platform for smartphone sales which has the same business mode as India Flipkart, the statistics shared by JD.com highlights that Huawei Qiku Xiaomi and Meizu (Hua Qi Xiao Mei) occupied the top 4 ranks and are likely to replace ZTE, Huawei, Coolpad and Lenovo as the new representatives of Chinese mobile phone brands.
“Zhong Hua Ku Lian”, the acronym of ZTE, Huawei, Coolpad and Lenovo in Chinese was once considered as the four main prevalent brands and were expected to challenge Apple & Samsung. However except Huawei, the sales of other brands did not have a good performance, for instance Lenovo sold 2729 units and ZTE sold 2450 units, which was far behind the top sales ranking in the Chinese Singles ‘Day. Additionally, Coolpad collaborated with Qihoo360 to release a joint venture brand-Qiku Phone to offer innovative products on the stagnated Chinese market.
Qiku smartphones are said to shake up the Asian mobile market. Since the Chinese brand has just entered smartphone market, it is trying to build its name by introducing flagships. The new range of Terra series i.e. Qiku Terra version was unveiled in China couple of weeks back and the company conducted its first flash sale on 13 October 2015. The device went out of stock as 35,000 pieces got sold within 8 seconds. Qiku is a joint venture between Qihoo 360 and Coolpad, announced on August 26, 2015 its entry into the Asian smartphone market. The new high-end performance Android phones include security features not found on any other phone in the market. Without compromising on the high-end performance smartphone users demand, the Qiku phones provide consumers with unprecedented safety and security features other phones can’t match.
There is no doubt that forming a new pattern in smartphones is not easily affected by market, users, products and etc. As far as long-term is concerned, it still requires a further observation and verification that whether Hua Qi Xiao Mei can fully take the place of Zhong Hua Ku Lian or not. However, in terms of both the sales situation of these recent years and the figures of mobile sale on the Chinese Singles’ Day promotion one could say that, with the initial boom of Hua Qi Xiao Mei, it has gradually formed a new situation, embodying the vibrant vigor and market flexibility.