In an exclusive interview with Mobility Magazine, Mr. ANAND DUBEY, CEO, INDKAL TECHNOLOGIES, talked in detail about the new launches, brand strategies, future prospects and products.
Kindly brief us about the launch.
The current technology will help in enhancing the audiovisuals. The product is for everyone and it’s a very strong impactful one be it sound, picture quality or hardware. Our newly launched TVs have the latest technology which will give you an outstanding sound quality experience. We have launched a unit at a very competitive price range & without compromising on the quality, which was inaccessible to many customers due to its high price range. The picture quality is excellent as well as the size of the TV is bigger so that no one is deprived of having the experience of watching their favourite programmes on a big screen.
What are the strategies for paving your way to Google TV?
We have already launched the Google TV and the availability will be all over. The strategy is to make the products available through all the channels, offline or online. The marketing team will be there always for better performance. We aim to provide our customers with quality products and services. One has to invest time & effort in order to capture the market and gain the trust of the consumers for a long-running business in the market.
Which wide range of products have you launched?
We are launching products for everyone, in terms of sound, picture quality, and better performance from your hardware, we are catering to all that and more. We have products which are across a wide variety, colour, mix of economy and varieties of features. We also have a wide variety in the wide spectrum category with all the high-end features.
How do you position your products in the market?
We have products which are across a wide variety of products with completely loaded features & we have a mixed range of products. The market is huge and everyone has ample scope and opportunity to explore their options. Our products are manufactured using the best technology which is surely going to make a mark in the industry.
How do you see the future of Google TV?
We see the market for Google TV really picking up in the near future and it will compete with the Android TVs. The scope for growth is huge as we keep innovating and exploring new technologies trending in the market.
What new technologies are you working on?
We always work depending on the needs of the customer. Multiple products are being launched following the market trends and customer demands.
Have you partnered with someone?
We focus totally on the international market. That’s how it works. We are trying to understand and make the value of such products. The Indian market is very important to us. We have partnered with Dolby as its presence is tremendous in the market.
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