AJAH Technologies has been one of the pioneers of batteries and mobile accessories in the country. During an interaction with Mr. Kulwant Ray, Director, Ajah Technologies, elaborating on the brand policy and details how they have consistently undertaken innovations in technology and expanded their network with an aim to provide the best quality products to their consumers.
Ajah Technologies has been a pioneer in high-power lithium cell technology, which is used extensively in consumer electronics. The brand with its benchmark quality products had created a niche for itself by being the first one to introduce batteries in India. The company is the leading battery manufacturer in India, with a leader in almost all categories such as automotive, industrial, and submarine.
Ajah Technologies embarked on its journey in 2019 with an ambition and an underlying responsibility towards empowering people and advancing social goals. The intention of the organization was to offer products at affordable prices and simultaneously providing innovative technology for the consumer.
Based in Delhi, Ajah is one of the few brands that offer a range of mobile accessories and batteries. Currently, the brand has more than 550 batteries across all verticals and tempered glass, mobile accessories, and gadgets. The major mobile accessories used by customers include power banks, USB cables, chargers, and earphones.
The brand offers a highly appreciable product range due to its features such as uninterrupted power supply, high performance, longer service life, trouble-free operation, and minimum maintenance. Further, these products are available in various specifications at highly competitive prices. Ajah Technologies is a truly consumer-friendly brand that the manufacturers of premium digital products strongly believe in the constant expansion of its product portfolio and user base.
The company’s businesses have expanded to more than 550 categories and regions worldwide since the time it was established. The brand has been instrumental in providing a huge range of high-quality accessories for mobile phones and electronic devices at competitive prices.
The brand has been specialising in mobile phone and electronic device accessories for many years. It has more than 20 models in neck bands and 15 models in chargers.
In today’s time, the trend of fast charging is catching up fast as a common accessory for modern smartphones. The technology has already worked its way towards affordable models that were only accessible for high-end cell phones, but it has already worked its way towards affordable models. Different kinds of fast charger technologies have been adopted by companies, with some of these technologies being proprietary in nature. Therefore, fast-charging mobiles would only be able to enable rapid charging when used in conjunction with their own charging adapters or, in certain circumstances, with their own charging cables.
Mr. Kulwant Ray, talking about the brand, says, “We have been one of the forerunners of batteries in India, particularly polymer batteries. We take pride in going above and beyond our customers’ expectations in pricing, product range, quality, and customer service. We have launched products one by one, keeping in mind the consumer’s needs like batteries, chargers, and cables.”
The government has taken steps to boost Make in India. The initiative has been striving to ensure that the business ecosystem in the nation is conducive for investors doing business in India and contributes to the growth and development of the nation. A range of reforms in the policies has led to increased investment inflows as well as economic growth. With this initiative at the forefront, businesses in India are aiming to ensure that the products that are “Made in India” are also “Made for the World,” adhering to global standards of quality. Launching a range of affordable smartphones is also in the pipeline, as the brand wants to offer products that support the entire mobile ecosystem and cater to the various needs of our customers. The brand recently also announced venturing into the affordable smartphone and tablet accessories segment.
Mr. Kulwant Ray, while discussing the future plans, cites an example, “We have recently launched a speaker, SPG 113, which is in the affordable segment. Further, going forward, we plan to capture the affordable segment and emerge as the leader in batteries.”