Alcatel Launches ‘Pop Star’ Smartphones in India


Alcatel announced the launch of its new smartphone range, the ‘POP STAR’. The 5-inch POP STAR, part of the mobile brand’s POP series and is uniquely positioned to boost the all new POP lineup. Leading online gadgets retailing website, Gadgets 360° will sell the phone range exclusively at a special price of Rs. 6,999 all inclusive.


The all new POP STAR range is a highly customizable device where in the smartphone users will be spoilt for choices with wild colors and psychedelic designs of the Funky Collection. A more classic look with the Metal Sliver and total glamour with the Metal Gold is also available on Gadgets 360°.


“POP STAR is our fashionable yet affordable range of smartphones. We are very excited to launch this phone in partnership with Gadgets 360°and this is another step towards our recent e-commerce initiative to bring technological advanced and stylish phones at affordable pricing” said Praveen Valecha, Regional Director, Alcatel, APAC BU India.


Krishan Kalra, E-commerce Head Alcatel, India, said, “Alcatel Pop Star smartphones launch in the Indian market is a step towards reaching out to a larger consumer base and Gadgets 360° will provide the best platform to boost the sales of this particular range of phones. We are expanding our smartphone range in the market and POP STAR is targeted at those consumers who prefer an all-features smartphone within a budget.”


Bhawna Agarwal, CEO, Gadgets 360, said, “We are excited about this partnership with Alcatel. The device they are offering is loaded with features and stands out good in the 7-8k sub-section. We look forward to strengthen our association in future with many more exciting products to leverage the strengths of our platform’s extensive reach in the tech space in India.”

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