Alcatel Unveils IDOL 4 Smartphone with Augmented Multimedia Features


Alcatel announces the launch of its flagship device IDOL 4 in India. The uniquely –designed IDOL 4 smartphone take everything up a notch with the new Boom Key and an augmented multimedia experience. IDOL 4 also marks Alcatel’s entry into the expansive VR space and it will be available exclusively on

Commenting on the launch, Mr. Praveen Valecha, Regional Director, Alcatel India said, “We are excited to launch our flagship device, IDOL 4 in the Indian market which marks another milestone for us. We are proud to be the pioneers in democratizing technology by bringing the benefits of VR to consumers across economic spectrum at disruptive price-points. Another innovative feature – the Boom Key boom-ifies everything, from the sound to photos to gaming. We are optimistic that the consumers will love this product.”

Speaking on the tie up with Alcatel, Ajay Yadav, VP – Mobiles at Flipkart, said, “Today, Flipkart is a storehouse of country’s largest smartphone across the spectrum. We are glad that a global player like Alcatel has chosen us as their exclusive partner to launch their flagship series in India. Being the largest online seller for smartphones in the country, it is our constant endeavour to grow this category and partner with like-minded brands.”

“In the last few months, we have launched a varied range of smartphones that not only expanded the shopper’s choice for phones but also met their requirement to purchase a product that is affordable yet meets all quality standards”, he further added.

The IDOL 4’s innovative packaging design transforms into a pair of virtual reality goggles which, when combined with the smartphone, becomes the portal for users to enter the world of immersive 360-degree viewing and gaming. Virtual reality content such as videos and games can be downloaded onto the device from the Onetouch VR Store, a built-in app to easily access saved virtual reality content or streamed in realtime via LittlStar. Alcatel’s VR set is available in the box along with JBL in-ear headphones.

Mr. Nicolas Zibell, CEO APAC, TCL Communications said, “VR is the next big growth area in consumer technology. The VR technology offers huge growth potential in India with the burgeoning smartphone market where affordability is key to encourage mass adoption. With the launch of our VR set, we are focused on great mobile gaming VR experiences. Alcatel is looking into smartphone and will concentrate on seeking ways of bringing much more static experiences to life.”

Boom my camera: Instantly takes photos on standby mode pressing and holding the button puts the camera into burst mode to take photos in quick succession.

Boom my gallery: Artistically shuffles the photos in the gallery for instant sharing as a photo collage or a short slideshow.

Boom my videos: Generates immediate, surprising effects in existing videos, such as replaying the previous one second of the video three times, or changing the playback speed. When a user is recording a video, pressing the Boom Key will immediately broadcast the video live.

The IDOL 4, featuring the Qualcomm Snapdragon 617 processor, deliver advanced features and capabilities that allow consumers to experience console-quality 3D gaming, enhanced photography and videography, as well as home theater-quality audio. Additionally users will be able to enjoy all-day battery life. The smartphones sport displays that provide superb readability even in bright sunlight and clear viewing from any angle using Qualcomm Technologies’ Assertive Display technology. The Alcatel IDOL 4 Series smartphone will be available in India priced at Rs. 16,999, on