Amani, a leading manufacturer of mobile accessories and lifestyle products. In an interaction with Mobility Magazine, Mr. Tarun Bhutani, Managing Director, AMANI, shared his vision, outlined key strategies, recent innovations, customer-centric service policies, and the company’s roadmap, highlighting growth plans, market expansion, and a focus on quality, reliability, and future-ready solutions.
Mission, vision and core problem
Amani’s mission is to make advanced, dependable and affordable mobile batteries and accessories accessible to every Indian consumer and retailer. The vision is to be India’s most trusted mobile power brand, leading the shift from imports to high-quality indigenous manufacturing under Make in India. The core problem Amani addresses is the gap between fast-evolving smartphone usage and the need for safe, long lasting, value for money power solutions for the mass and mid-premium market.
Leadership of Tarun Bhutani
Tarun Bhutani brings a strong entrepreneurial vision, deep on-ground market understanding, and a sharp execution mindset as the founder and leader of Amani. His focused approach toward building product depth in mobile batteries, establishing a robust pan-India distribution network, and promoting Make in India manufacturing has enabled Amani to grow from a modest venture into a recognized national brand. By consistently combining customer-centric innovation with disciplined quality standards and trusted channel partnerships, his leadership has successfully positioned Amani as a credible and competitive player in the mobile power and accessories segment across India.
Product range and applications
Amani’s core focus lies in mobile power solutions, with batteries specifically designed to meet the demands of smartphones and related devices. The company offers a wide range of mobile phone batteries, including lithium-ion replacement batteries compatible with popular smartphone and feature phone models across leading brands. Amani also manufactures its own branded battery series, featuring both model-specific and in-house designs tailored for dealers and the mobile repair ecosystem. In addition, Amani integrates high-quality battery cells within its power banks, offering reliable performance across various capacities, including 10,000 mAh and higher, to suit diverse consumer needs.
Quality, safety and reliability
Amani follows structured quality control with dedicated testing facilities, leveraging an experienced R&D team and formal quality measures to ensure product reliability. Each batch of batteries and chargers undergoes performance, safety and durability checks to meet national and internal benchmarks, supporting stable output and longer life. Use of certified components, controlled manufacturing environments and continuous feedback from trade partners further strengthens trust in the brand’s safety and consistency.
After sales service and warranty
Amani supports its channel with defined warranties on batteries, chargers and other accessories, giving distributors and retailers confidence to sell at scale. Service support is delivered through its dealer and distributor network, where defective units, if any, are handled under the warranty norms and brand policies. The company’s focus on quick resolution and replacement has helped build long term relationships and strong repeat business in the trade.
View on Make in India
The Make in India initiative has created a major opportunity for brands like Amani to localize manufacturing, reduce dependence on imports, and respond more efficiently to the evolving needs of the Indian market. By investing in domestic production of mobile batteries and accessories, Amani is contributing to job creation, technology development, and greater value addition within the country. Local manufacturing also allows tighter quality control, faster turnaround times, and better customization aligned with Indian usage conditions and consumer expectations—advantages that are difficult to achieve when relying solely on imported products.
Future plans and expansion
Over the next five to ten years, Amani plans to deepen its footprint in batteries while scaling a broader ecosystem of mobile accessories and power solutions. The company is looking at expanding manufacturing capacity, widening its product portfolio and strengthening digital and offline distribution across India and select export markets. Long term, the goal is to be among the top homegrown power and accessories brands, known for innovation, quality and strong value for both consumers and channel partners.
Covered By: Mobility India / Amani
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