Amazon Adds Hindi support for Alexa on Fire TV


Customers in India can now converse with Alexa in Hindi on their Fire TV devices. The experience includes Hindi interactions for Alexa on Fire TV, local knowledge & information, hundreds of skills and more in Hindi. Customers who choose Hindi as their device language will also see Fire TV rows and menus in Hindi. Hindi language support will be available starting today on all Fire TV devices in India.

Customers can switch to Hindi through their Alexa Voice Remote by navigating to the Fire TV language settings by clicking Settings -> Device Options -> Device Language. New Fire TV customers can select Hindi while setting up their device right out of the box.  

With this update, Alexa on Fire TV will understand customers speaking to her completely in Hindi. At launch, customers can explore Alexa in Hindi for music, knowledge, personality, smart home, timers and alarms, weather, news, local search, hundreds of skills, and more. 

Amazon is expanding Alexa Routines by making it available on Fire TV devices in India starting today. Alexa Routines is an Alexa feature designed to make customers’ day-to-day lives easier by bundling Alexa and smart home features together seamlessly.

Using the Alexa app, customers can set up Routines selecting actions such as powering their TV on or off, opening a specific app, playing specific content, and pausing or resuming content, in addition to other actions on their Alexa-enabled and smart home devices, such as turning on the light or changing the AC temperature.

For example, customers can create an Alexa Routine so that when someone in their household says, “Alexa, I’m getting a snack,” Alexa will pause their Fire TV content and turn on their smart lights. Customers can also create a Routine so that when someone says “Alexa, I’m back,” Alexa can say “OK – now back to your show,” turn off their smart lights, and resume playing content.

Customers can also create a Routine so that when they say “Alexa, time for bed,” Alexa will turn off their TV and begin dimming their smart lights. These are just a few examples of Routines you can now create.