Amazon Pay customers can now use their Amazon account on Swiggy, India’s largest food ordering and delivery platform. With this partnership, customers can now experience a one-click purchase using Amazon Pay, avail various offers, weekend deals, and cash backs. Using Amazon Pay, Swiggy customers can now avail a 40% discount up to Rs.120/- (once per user) and an additional 10% discount up to Rs.100 for Amazon Prime customers valid until 31 August 2018. Amazon drives customers to utilize their Amazon account beyond the marketplace, to merchants in categories like food ordering, travel, bill payments etc. Swiggy now gives its users an option to pay using Amazon Pay, enabling faster and seamless checkouts while ordering their favorite food online.
The online food delivery market in India has witnessed exponential growth and significant investments recently. Changing demographics, lifestyle changes and convenience have contributed to the eager adoption with customers drawn to variety and quick delivery times. To incentivize the customers to use digital means Amazon Pay provides cashbacks to customers in addition to benefits such as great and seamless product experience. After the announcement of several key partnerships, Amazon has noted a significant increase in activity on weekends driven primarily by food, ticketing and travel. With this announcement, Amazon hopes to increase the digital payments adoption in India.
Commenting on the partnership, Manesh Mahatme, Director – Acceptance and Merchant Payments, said, “Our focus is to make digital payments the most trusted, convenient and rewarding choice for customers. We understand our customers’ needs and continuously seek to enhance their payment experience across platforms they frequently use. We are happy to partner with Swiggy to extend the trusted and convenient Amazon Pay experience for customers on their preferred online food delivery platform.”
“We’re constantly looking for ways to make the consumer experience on Swiggy right from dish selection to order placement and checkout more hassle-free and convenient. Through this partnership with Amazon Pay, we’re extending this objective by enabling a fast, seamless and reliable payment option for our users,” said Srivats TS, VP, Marketing, Swiggy.
The vision of Amazon Pay is to be the most trusted and convenient payment experience for customers, sellers and merchants. With Amazon pay, customers can go cashless and enjoy fast and easy checkouts, quicker refunds coupled with a secured shopping experience. With no additional authentications required, customers get the benefit of ‘one-click’ payments with a faster and smoother check out process. Additionally, through Amazon Pay, customers can receive refunds faster than refunds to their bank accounts or credit cards. They can also view the details of balance transactions using an online statement. This statement provides a consolidated summary of all gift card credits and debits transactions such as balance added, promotional credits, balance expiry and redemption.