Anker is a global innovator in mobile charging technology. Being, a global innovator in mobile charging technology, the brand has announced the sale of over 54 million products across 146 countries, achieving the goal of becoming the world’s no.1 mobile charging brand in terms of retail sales value in 2020. Anker’s core focus is to develop products that leverage new technologies such as GaN and its own PowerIQ smart chips. This includes wireless chargers, portable chargers, car chargers and wall chargers, as well as cables and hub
Anker Innovations is an expert on charging technologies and an innovator of smart devices for entertainment, travel, and smart homes across countries. Anker believes in providing people with everything that is needed to be mobile. With the upcoming launch of the new MagGo series India, Anker will showcase a new focus on industrial design and color options. MagGo will be the first product line to utilize the company’s new naming convention.
Anker will be soon relaunching in India with most of the the products that have been classified into five different categories. Each of these new categories will offer a unique value proposition and make it easier for consumers to locate the right product for their charging use case.
Series 3: Devoted to Anker’s value-priced, best-selling products including hubs, cables, PowerBanks and more. Examples include: Anker 341 USB-C Hub (7-in-1) and Anker 325 Power Bank (PowerCore 20K)
Series 4: Limited edition products as well as co-branded charging accessories will make up this category. More details on these products will be available soon.
Series 5: Products in Series 5 will feature premium materials and higher-end technologies. Examples include: Anker 511 Charger (Nano Pro) and Anker 521 Portable Power Station (PowerHouse 256Wh)
Series 6: Anker’s flagship lifestyle category will be focused on improving the overall user experience through innovative industrial design and color options. Examples include: Anker MagGo Series and Anker 641 USB-C to Lightning Cable (Flow, 6ft Silicone)
Series 7: Anker’s high-performance category, targeting consumers that want access to premium technologies such as GaN II and Thunderbolt 4.0. Examples include: Anker 715 Charger (Nano II 65W) and Anker 757 Thunderbolt Docking Station (Apex, 12-in-1, Thunderbolt 4)
Mr. Steven Yang, CEO of Anker Innovations, said, “I’m very proud of my team and grateful to all of our customers, partners and friends. But this is just the beginning. We have a number of exciting product lines and technologies to unveil in 2022.”
Mr. Gopal Jeyaraj – Head India and SAARC – Anker Innovations, commented, “We at Anker are very proud to have won this certification from Euromonitor. Anker was established 10 years ago and came up with the game changing PowerIQ technology back in 2013. PowerIQ works by instantly identifying your device, effectively eliminating the need to install any additional software for it to work. We would continue to carve out niche into this segment.”
(1) Data source: Euromonitor International (Shanghai) Co., Ltd., measured in terms of retail sales value in 2020, based on research conducted in 11-2021. Brands are defined as mobile charging brands if more than 75% of their retail sales are contributed by mobile phone charging products. Mobile phone charging products include chargers, wireless chargers, power banks, and charging cables, and these accessories can also be used for other consumer electronics devices
If you have an interesting Article / Report/case study to share, please get in touch with us at editors@roymediative.com/ roy@roymediative.com , 9811346846/9625243429.
