Anker is the World’s No.1 brand in charging technology, which includes wireless charging, car charging, and our best-selling portable batteries and wall chargers.
During a conversation with Mobility Magazine, Mr. Sathish Vittal, Head of Sales and Operations, India & SAARC, discussed in detail the strategies that the brand is adopting to strengthen its current position in the market, the target audience, and give a peep into the future plans.
The success of the brand
Anker Innovations is a US-based multinational consumer electronics brand with a strong presence in countries such as the United States, Canada, Germany, the United Kingdom, France, Italy, China, and others. Anker is creating a league of its own. With several unique and first-time technologies worldwide, the brand has witnessed exponential growth rates.
The success mantra could be attributed to understanding the customer and building technologies that can add value to their day-to-day lives. This is further supported by strong after-sales service. A great deal of emphasis is placed on gathering and comprehending consumer insight, which is then translated into product design.
Brand Positioning
Anker focuses on providing individuals with everything they require to stay connected. Across continents, the company is a pioneer in technological progress and an innovator of smart gadgets for entertainment, transportation, and smart homes.
Latest Innovations
The brand plans to bring in GaN Prime chargers for multi-device fast charging as it is the need of the hour. Anker intends to launch Soundcore Life P2i which has incredible Sound and the true wireless earbuds reduce noise via a custom AI algorithm, while two microphones pick up your voice clearly.
Mr. Sathish Vittal, Head of Sales and Operations, India & SAARC says, “The brand is planning to launch the Soundcore Liberty 3 Pro, which is recommended by 20 GRAMMY Winning Producers. Our exclusive 10.6mm coaxial dual driver technology (ACAA 2.0) delivers high and low-frequency sound directly to your ear without interference. Its wide soundstage is detailed and spacious, and the bass has a deep punch.”
Channel Partners
As market leaders, the brand continues to provide its channel partners with essential tools and first-hand information on technology and market changes that will offer them an advantage over the competition.
With patented technology and an adequate product warranty, the aim is to approach distributors and retailers that value quality, innovation, and performance-related items.
Eufy Brand
With Anker, quality control is key, with a strong emphasis on research and development. We have been investing and continue to invest very strongly in our R&D, resulting in more than 200+ patents that differentiate us from others.
Mr Sathish Vittal, Head of Sales and Operations, India & SAARC says, “All our products are doing very well, and recently we have received a very good response from Eufy and have managed to exceed the target. The products at Anker are of superior quality and this is our USP of the brand. When one buys Anker products it’s not just the product that he is buying, it’s an experience all by itself. We plan to launch our portfolio through Croma. “
Goals for 2022
Anker is well-known in India for its exclusive technology, superior quality, and after-sales service. In the current year, it plans to launch more innovative products and position Anker and Soundcore as the leading top brands, and aim to establish more offline channels.
Anker’s product portfolio will be focused on many technological innovations, including IoT, Smart Home, and integrated Home Devices. It will be expanding its accessories offering in light of the market momentum and projected expansion in the industry.
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