Recently Anker has been awarded as the World’s No.1 Mobile Charging Brand. Elucidate on the success mantra?
Anker has sold over 54 million products across 146 countries, making us World’s number one #1 Charging brand. Yes, this is a great milestone for Team Anker, and we are proud to be a part of this journey. Indeed, Anker is creating a league of its own, with several unique and first-timer technologies worldwide, the brand has witnessed exponential growth rates. The success mantra could be attributed to – understanding the customer and building technologies that can add value to their day-to-day life. This is further supported with strong after sales service. Lot of emphasis is laid on obtaining and understanding consumer insight. That insight is translated into a product design. With Anker, Quality control is key with strong emphasis on R&D. We have been investing and continue to invest very strongly on our R&D and this has resulted in more than 200+ patents that differentiate us with others.
Explain the positioning in the Indian market.
Anker focuses on providing individuals with everything they require to stay connected. Across continents, the company is a pioneer in technological progress and an innovator of smart gadgets for entertainment, transportation, and smart homes. We are well-known in India for our exclusive technology, superior quality and after sales service.
What are the various opportunities in the Soundcore business? Which is the product which has given maximum traction to sales?
Soundcore products has been aspirational, particularly in terms of product quality and performance. Our game-changing products for 2021 include the Life Note (TWS) and Life Q10 (Headphone), both of which have contributed to the brand’s success story in India. In our TWS category, we have attained the largest in business in liberty Air2 Pro not only in India but also globally. We have sold 1.3 million+ devices worldwide.
In terms of opportunities, our products have struck a chord with audiophiles and the millennial generation in terms of potential. Our goods are adapted to changing demands and have a technological edge that sets us apart in the industry.
What are your strategies with your channel partners?
In 2022, we intend to expand both with new sectors and geographies. As market leaders, we will continue to provide our channel partners with essential tools and first-hand information on technology and market changes that will offer them an advantage over the competition.
With patented technology and an unrivaled 18-month product warranty, our aim is to approach distributors and retailers that value quality, innovation, and performance-related items.
What are your future plans- new technological innovations, anticipated growth etc?
Anker’s product portfolio will be focused on many technological innovations, including IoT, Smart Smart, and integrated home devices. We will be expanding our Accessories offering in light of the market momentum and projected expansion in the industry. We have some exciting line ups for 2022.
If you have an interesting Article / Report/case study to share, please get in touch with us at editors@roymediative.com/ roy@roymediative.com , 9811346846/9625243429.
