AppsFlyer, a mobile advertising measurement platform, announced it has raised $20 million in Series B funding. The round was led by Fidelity Growth Partners Europe (FGPE), the venture and growth capital arm of Fidelity Worldwide Investment, focusing on high growth businesses, with participation from AppsFlyer’s existing investors, Magma Venture Partners and Pitango Venture Capital. With this funding, the company has raised $28 million to date.
“This investment further validates AppsFlyer’s positioning in the industry and our mission as a mobile advertising measurement company. We solve a major gap in the industry by providing mobile marketers the transparency they require so they know where their most valuable customers are coming from and where to get more of them. In Asia, which claims 3 billion consumers that are amongst the most brand engaged in a mobile only environment, we are accelerating our growth and establishing greater presence across the region,” said Ronen Mense, AppsFlyer VP of APAC.
AppsFlyer’s NativeTrack technology provides app marketers, brands and agencies with unbiased, independent measurement of campaigns across more than 800 mobile ad networks and media sources. The company’s universal software development kit (SDK) has been installed over 4 billion times and can be found in 9 out of every 10 Smartphone devices. More than 4,000 advertisers currently use AppsFlyer software to measure and analyze over $1 billion in annual mobile ad spend. The company tracked more than 2 billion app installations in 2014.