Asia-Pacific is the dominating market for smart TVs and is expected to continue its dominance over the forecast period, owing to increasing demand for smart TVs by end users and the emerging economies of India, China, and Japan. The increasing net disposable income of consumers has been a significant factor for continued demand in the region. The growth is also attributed to the rising popularity of OTT VOD platforms, such as Amazon Prime Video, Netflix, HOOQ, and others, across this region. The availability of supporting content for these devices, such as HD videos, HD set-top boxes, and games, has further acted as a catalyst in demand generation.
The presence of the Chinese players has been critical in the competitive pricing of products in these markets, many of which have entered into partnerships with e-commerce platforms to offer their products. Third-party service providers have helped in assuring that consumers opt for these products, helping the market indirectly. In Asia-pacific, India is the most attractive market for vendors. In July 2020, Samsung launched the QLED 8K TV line in India. It has an Active Voice Amplifier technology that recognizes exterior noises and increases the volume of voices in content accordingly if surrounding conditions become too loud. In June 2020, TCL launched its latest QLED TV series in the Indian market. It features a pop-up camera, Dolby Vision, and Dolby Atmos support. It can upscale non-8K content to 8K.
In July 2020, Indian television brand Shinco launched its latest television, the S43UQLS 43- inch 4K HDR LED Smart TV. This is one of the most affordable 4K televisions on the market of this size right now, as most 43-inch televisions at this price have full-HD LED displays. Flipkart (an Indian e-commerce company) formed a strategic partnership with Nokia that allows it to develop, facilitate the manufacturing and distribution of Nokia Smart TVs while managing the market strategy. As a result, in June 2020, Flipkart launched a new Nokia-branded smart TV. It runs Android TV 9 Pie software, meaning there is a dedicated Google Play Store inside the smart TV to download and install applications and games.
In April 2020, Sharp announced two new 8K smart TVs for the Japanese market named Sharp Aquos 8T-C70CX1 and Sharp Aquos 8T-C60CX1. They feature 70-inch and 60-inch 8K panels, respectively. The company will be only manufacturing 2,500 units of them, and they will go on sale in April. The TVs come with a Sharp Medalist Z1 image processing engine and Rich Color Technology Pro to offer vibrant and realistic colors and right viewing angles. Both the TVs come with two HDMI 2.1 ports for 8K 60 Hz and 4K 120 Hz video inputs. The TVs also support dedicated 8K sports mode and can to upscale 4K content to 8K. They are even certified for HDR10, Dolby Vision, and HLG. Further, these TVs also come with 70W (2.2.2) speakers powered by Eilex PRISM.
(Source: Mordor Intelligence)