With a view to make smartphones appealing for a larger segment of market, ASUS announced permanent price reductions for 7 finest ZenFones namely ZenFone 3 (5.2, 5.5), ZenFone Max, ZenFone 3 Max (5.2, 5.5) and ZenFone Go (5.0, 5.5).
Commenting on the announcement Peter Chang, Region Head – South Asia & Country Manager for ASUS India said, “India is one of the biggest markets for us and we are committed to accelerating our rapid growth. Innovatively crafted ZenFones have been successful in attracting our discerning Indian customers, and we are confident of the future as well. In this New Year, we will focus on two pillars of our strategy – ‘the first pillar’ is providing best technology that will work in India and the ‘second pillar’ is attractive pricing. We plan to have aggressive pricing to make ZenFones the most preferred smartphone choice for the Indian Consumer.”
ZenFone 3 5.2” (ZE520KL) which was priced at INR 13,999 is now available for INR 11,999.
ZenFone 3 5.5” (ZE552KL) which was priced at INR 16,999 is now available for INR 14,999.
ZenFone 3 Max 5.2 (ZC520TL) which was priced at INR 9,999 is now available for INR 8,499.
ZenFone 3 Max 5.5 (ZC553KL) which was priced at INR 12,999 is now available for INR 9,999.
ZenFone Max (ZC550KL) is now available for INR 7,499, which was earlier priced at INR 7,999.
ZenFone Go 5.0” which was priced at INR 7,499 is now available for INR 6,499
ZenFone Go 5.5” which was priced at INR 7,999 is now available for INR 6,999
The price reduction will be across all major e-commerce sites like Flipkart, Amazon and with the leading retail stores including ASUS Exclusive Stores across India.