Ather Energy, one of the oldest premium electric scooter makers in India, has now started offering an affordable electric scooter after losing market share to relatively newer entrants in the space like Ola Electric and TVS Motor. Despite a head start, Ather has seen these two companies race ahead in terms of volumes.
Ather entered the market in 2018 and was the first Indian company to offer a powerful electric scooter with features such as a large display. At that time, it competed with Hero Electric, which offered low-powered affordable electric scooters.
The 450X without the Pro-pack and with it cost Rs 1,14,636 and Rs 1,45,000 (ex-showroom Bengaluru, including FAME II and charger) respectively. A fully loaded 450X is also now almost Rs 13k cheaper than before.
The Pro-pack alone costs Rs 30,000 and can be added to your e-scooter at the time of booking. At this price point the Ather 450X without the Pro-pack will compete with the base variant of the TVS iQube (Rs 1,12,230 on-road) and mid-spec the Ola S1 (Rs 1,14,999 ex-showroom).
If you have an interesting Article / Report/case study to share, please get in touch with us at editors@roymediative.com/ roy@roymediative.com, 9811346846/9625243429.
