With over 20 years of rich experience in manufacturing smart audio, IOT, wearables, ANC and gaming accessories, ATI has been is a professional OEM / ODM manufacturer for Bluetooth products, mobility and power accessories for some leading brands like Philips, Altec Lansing, Ozwi, Motorola, Energy Systems, Samsung and Blaupunkt. During an interaction with Mobility magazine, Mr. Murli Manohar Jha, Co-Founder of ATI Electronics Pvt Ltd, details on how the company plans to boost manufacturing and fill the gaps in Indian manufacturing landscape and thereby strive to create a strong ecosystem.
Please take us through your company’s journey
In 2017, we launched ATI Electronics India with a vision to manufacture and provide world class products for international brands in India. We are looking for new associations, partners and distributors to start making the products in India.
What have been your focus areas?
As an OEM / ODM manufacturer, ATI is committed to deliver all the appropriate compliances; operational, manufacturing and assembling services; and after-sales-support to its partners and associates. Our main focus is on manufacturing smartwatches, smart wear and smart IBP products. Soon we will start manufacturing gaming accessories in India, because gaming is a booming sector in India. Today, the Indian accessories market is huge and it is growing day-by-day. At present, we can’t manufacture everything so we are looking for partners, entrepreneurs who can join hands with us and complement our efforts to make world class electronic products in India. We have many partnerships and we are a licensee for several international brands like Philips, HP, Lenovo, etc.
What manufacturing opportunities do you see in India?
The main challenge when it comes to manufacturing in India is the shortage of the right technical skills and knowhow. India is still 15 years behind compared to China and other countries. We are looking forward for JVs through which we can bridge the gaps in the technical skills and knowhow necessary and enable India to become a manufacturing hub. When it comes to mobile accessories, ATI is already making for many international brands. Sometimes companies have the infrastructure but they may not know how to make the best products. We help them to make maximum use of their infrastructure to develop the best products. Where necessary, we also provide online trainings. We want to be a technology partner to the brands and manufacturers to whom we can give our advanced technological knowledge. We know the ins and outs of technology and methods needed by the Indian market. We have our state-of-the-art manufacturing plant in Vietnam which can be used as a base to provide training to technical people in India.
What are your plans for the next 2 years?
Our motto is to help the Indian manufacturers develop advanced processes. Our aim is to bring the latest technology and processes to the Indian manufacturers. We are looking forward to having more JVs and associations and share our knowledge and technical knowhow with the Indian manufacturers and play our part in making India into a world class manufacturing hub.
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