Audible, a leader in spoken word content, and Alexa have introduced five sleep and relaxation focused audio series on Amazon Echo, Fire TV and other Alexa enabled devices absolutely free of cost for Alexa users. Customers can simply say “Alexa, Help me Sleep”, to be directed to Audible’s most popular Sleep selection “Meditations: The Audible Sleep Collection”.
They can also access the entire selection by opening Audible Suno skill (“Alexa, Open Audible Suno”) and choosing “Sleep” as their genre option. The selection ranges from guided meditations and bedtime stories to sound baths, especially designed to help you sleep better, harnessing the power of audio. This series can be particularly helpful for those experiencing sleep anxiety, amidst the pandemic.
The Sleep collection also includes well known celebrity narrators such as Diddy (Honor Yourself), Nick Jonas (The Perfect Swing), and Curtis Stone (Escoffier: The Complete Guide to the Art of Modern Cookery). A range of ASMR (Autonomous sensory meridian response), meditations, bedtime stories, soundscapes and sound baths are carefully curated for customers to experience a sound night’s sleep.
Mr Shailesh Sawlani, Country Head, Audible India, said, “We saw a huge surge in demand for our sleep titles recently which was the main reason we decided to take this catalogue to Alexa – we know people are actively looking for calming content to help them relax and unwind these stressful times. I’m confident that this collaboration with Alexa will take it to a larger audience –anyone with an Alexa device or even the Amazon app (android only) on their phone can access it through Alexa.”
Mr Puneesh Kumar, Country Leader for Alexa, Amazon India, stated, “Alexa has been a trusted companion for many. We have seen a significant increase in interactions for health and wellness related content like guided meditation, workout music, etc. Adding to our existing range of Alexa features and skills for relaxation, meditation, and yoga, we are happy to bring the experience of the Audible sleep series to our customers for a stress free and sound sleep.”
