Samsung, India’s largest consumer electronics brand, has recently launched a new range of 10 large-sized front load washing machines, with a capacity of 12kgs, heralding a new era in laundry care for Indian consumers. The new Bespoke AI washing machines offer something for everyone, meeting a variety of needs and preferences of Indian consumers.
Full Line-Up for Indian Consumers
For instance, the top-of-the-line flagship 12kg variant comes with a Flat Glass Door, in premium colours such as Black and EcoNavy. It has advanced AI features such as AI Wash, which uses advanced sensing technology that senses the wash load, fabric weight & softness, water level, detergent level and soil level to give the most optimum wash. It also has AI Control, a feature that learns and remembers your wash preferences over time and AI Energy which helps optimize energy consumption.
| Capacity | MRP | Colour | Design | Control Panel | |
| 1 | 12KG | 74990 | Black | Flat Glass Door | AI Control |
| 2 | 12KG | 73990 | Navy | Flat Glass Door | AI Control |
| 3 | 12KG | 65990 | Black | Flat Glass Door | AI Control |
| 4 | 12KG | 69990 | Navy | Flat Glass Door | AI Control |
| 5 | 12KG | 60990 | Black | Contour | AI Control |
| 6 | 12KG | 60990 | Navy | Contour | AI Control |
| 7 | 12KG | 59990 | Inox | Contour | AI Control |
| 8 | 12KG | 56990 | Black | Contour | Touch LED |
| 9 | 12KG | 53990 | Navy | Contour | Touch LED |
| 10 | 12KG | 52990 | Inox | Contour | Touch LED |
Other variants are adorned with Contour design which blends perfectly with today’s contemporary home interiors and comes with features like SmartThings Clothing Care, providing optimal clothing management services customized to users’ lifestyles. The remaining variants come in Inox colour with a Touch LED panel.
Enhancing Laundry Care with AI-Driven Innovations
The new Bespoke AI washing machines are packed with innovative features that take the hassle out of laundry, making it less of a chore. The Auto Dispense eliminates the guesswork by automatically releasing the ideal amount of detergent and fabric softer, while SmartThings Clothing Care allow custom cycles.
Moreover, with the AI Energy Mode, available through the SmartThings App, users can monitor their energy consumption and even estimate monthly bills, making laundry more eco-friendly. Additional features like SuperSpeed reduce wash times to 39 minutes, Q-Bubble ensures powerful cleaning, and Hygiene Steam removes 99.9% of bacteria for a cleaner wash. Powered by Digital Inverter Technology, these washing machines also guarantee energy efficiency, less noise, and long-lasting performance, backed by a 20-year warranty (on the compressor motor).
The washing machines also come equipped with SpaceMax technology, which allows for a larger 12kg capacity within a standard 600mm cabinet. This innovative feature maximizes the internal drum space, making it possible to wash bulkier items like blankets, curtains and sarees, perfect for Indian households that deal with heavier laundry loads. For families with children, especially those with active lifestyles, SpaceMax provides the convenience of handling larger laundry loads in one go, saving both time and effort.
Price and Availability
The 12-kg washing machines are available in 10 variants, with price starting from INR 52990. The washing machines are available on Samsung’s official online store Samsung.com, Samsung Shop App, retail stores, and other e-commerce platforms.
Covered By: Mobility India / Samsung
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