BlackZone Mobiles, a leading mobile phone brand in India, recently engaged in an exclusive interview with Mobility Magazine, Mr. Kannav Thukral, Managing Director, BlackZone Mobiles shared insights on the company’s journey, innovations, and commitment to affordable technology.
Could you share the story behind BlackZone and its journey so far?
We started BlackZone in 2016 with a clear vision: to offer high-quality mobile phones at affordable prices, especially catering to rural and lower-income segments. Our factory in Sonipat has been a crucial part of our journey. We began with manufacturing feature phones, primarily focusing on 2G models, and over the years, we’ve evolved into a dominant player in the market, moving into 4G and 5G technologies. We’ve also expanded our product portfolio to include mobile phones, LED TVs, neckbands, and soon, we’ll venture into smartwatches, adapters, docks, and even the speaker industry.
How does BlackZone stand out in the competitive feature phone market?
Feature phones have always been our stronghold, and we’ve been a dominant force in this segment for over seven years. We focus on affordability without compromising on quality. Our specialty is providing compact-sized mobile phones that are budget-friendly but offer modern features like cloud-based access to social media platforms like Facebook, YouTube, and Instagram. We aim to cater to the 60-70% rural population in India, offering them access to 4G and 5G technologies, which were previously out of reach for many. For example, we provide 4G-enabled devices for just around 1400 INR, which can access YouTube and Facebook without requiring memory cards or built-in memory.
Could you elaborate on BlackZone’s product range and innovations?
We offer a variety of models, including compact smartphones with advanced features. One of our standout products is a 3-inch Android phone with a 13 MP camera, available in 3GB/16GB and 3GB/32GB variants, priced at just 3500 INR. We also have larger screen models, such as the WINX 4G, a touch-and-type hybrid that has been very popular for the past 1.5 years. We’ve designed feature phones with Bluetooth connectivity, allowing them to pair with smartphones for calls and even serve as car keys. Additionally, we have a variety of phones inspired by the Apple flip phone, combining high quality with stylish designs. Our feature phones also come with large speakers, flashlights, and Bluetooth options, ensuring they cater to the diverse needs of our customers.
How have consumers responded to BlackZone’s feature phones amidst smartphone demand?
The response has been fantastic. While there’s definitely a growing demand for smartphones, we’ve focused on offering affordable alternatives that meet the needs of people in semi-urban and rural areas. We cater to a large customer base that values functionality, reliability, and affordability. Our phones come with features that meet the demand for social media connectivity, camera quality, and even gaming. The rise of 4G and 5G networks has only fueled the demand for our products. We ensure that we regularly launch new models and schemes to keep up with consumer expectations.
How does BlackZone stay ahead in a rapidly evolving tech market?
We’re always looking ahead. Our focus is on creating value for our customers by offering the latest technology at accessible prices. We have aggressive plans to expand into 5G-enabled devices and continue to introduce new materials and features, such as compact Android phones and larger screen models. We’ve also been exploring new segments, like smartwatches and sound systems, to diversify our offerings. We are committed to staying in tune with customer needs and market trends while constantly innovating to meet those demands.
Can you share more about BlackZone’s growth, operations, and its expanding presence both in India and internationally?
We’ve seen substantial growth since 2016. Today, we have over 80 employees across India, and our regional offices in Guwahati, Karnataka, Tamil Nadu, and North India help us cater to diverse markets. In addition, we have CFA branches in Bihar and Jharkhand to strengthen our distribution network. Internationally, we’re already supplying products to Sri Lanka and Nepal, and we’re in the process of completing compliance for Bangladesh. Our focus remains on strengthening our distribution network, enhancing our relationships with distributors, dealers, and stockists, and ensuring we deliver products that meet market demands.
How do you see BlackZone contributing to India’s growth through ‘Make in India’?
The ‘Make in India’ initiative has been a tremendous support for us. We’ve been able to generate jobs and contribute to the Indian economy by manufacturing locally. As we expand, we’re excited to create more job opportunities, particularly with our new factory, which will allow us to enter new markets like sound systems and speakers. This is just the beginning, and we’re committed to continuing our growth with a focus on quality, innovation, and affordable solutions for our customers.
What message would you like to share with your team and customers?
I’d like to take this opportunity to thank my entire BlackZone family—our sales and factory teams, distributors, and dealers—who have been integral to our success. With their support, we’re confident that we’ll continue to innovate and bring the best products to our customers.
Covered By: Mobility India / Blackzone Mobile
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