Bluei, founded in 2009 and headquartered in Karol Bagh, New Delhi, is a provider of high quality mobile accessories, including mobile chargers, bluetooth earplugs, powerbanks, headphones, earphones, data cables, speakers. The brand’s main focus is on affordability and quality. In an interaction with Mobility Magazine, Mr. Akhilesh Chopra, Marketing Director, Bluei; and Mr. Sujal Chopra, Business Development Manager, Bluei; share their company’s product policy, market strategy and mission.
Mr. Akhilesh Chopra, Marketing Director, Bluei, “We take continuous feedback from the customers and try to bring out the best quality products at the most affordable prices. Our brand Mantra is quality plus competitive pricing. We strive to give the best experience and premium feel of the products to the customers in such a way, once a customer purchases from us, they come for repeat purchases and also recommend our products to other customers close to him. That is the reputation we are trying to build for ourselves in the market. We are manufacturing everything people need in the market.”
In the today’s busy life people often purchase online via Ecommerce portals, but the flipside of this is buyers are facing myriad problems like getting fake products, non-replacement of defective products, payment-related issues, fake support etc but Bluei gives customers 100% guarantee and has an easy return policy, where buyers can return a product under 10 days of purchasing and brand offers 24/7 support.
Mr. Sujal Chopra, Business Development Manager, Bluei, comments, “As BDM, I am trying to expand our brand presence to those areas where we are still not strongly present. In my team, there are two sales coordinators and one customer relationships manager. We all work in close coordination and discuss how we can expand into new territories, strengthen our brand, give products and services in a way that give the partners and customers the best experience and improve the brand’s returns on investment. Our relations manager visits each area meets partners periodically and assesses what products are in need there, how many distributors are needed and what kind of backup sales support they need, and so on. Right now we are working markets such as Haryana, Punjab, Rajasthan, UP and Bihar. Where price market is overruled by quality. So we go each and every potential market, show them the product quality, educate them with the reliability of product. Thus convincing them to prefer quality with most affordable prices. And we have strong customer base in south market such as Kerala, Tamil Nadu, Andhra Pradesh, and Maharastra. Where quality is more of preference.”
Bluei’s vision is to provide the seamless experience driven by a robust and strategic sales team. Bluei keeps improving their products and services on a continuous basis. The team has bundles all the qualities which one looks for into the products. Whether travelling, at home or playing, Bluei’s products are engineered to give the finest user experience. Bluei works on the basis of transparent relationships with partners and end users.
Akhilesh Chopra concludes, “Bluei is committed to develop and offer products that are durable and sophisticated at affordable prices. We design products in such a way that they are in harmony with the needs and tastes of the Indian users. Whether they are travelling, working at their office or they are enjoying house parties, Bluei’s products are engineered to give the finest possible user experience. Our motive is to cater to the wants of every age group at budget prices.”
