boAt – a leading audio brand that reflects the amalgamation of music, fashion and action sports launched their new range of audio products – Stone 170 Portable Bluetooth Speakers, Airdopes 311V2 and SpinX Portable Wireless Speaker at the recently concluded Lakmé Fashion Week. The newly launched product range is targeted at Gen Z – the first generation of true digital natives. With a strong focus on consumer desires and aesthetics, the brand has developed these products that seamlessly integrate into an evolved consumer’s style statement. Breaking the norm, the models at LFW were seen sporting boat accessories as a way to Relax and Rewind after Work.
Excited on the launch, Aman Gupta, Co-Founder boAt said, “Lakmé Fashion Week is one of the biggest fashion events in the country and as a lifestyle brand it becomes an ideal platform for us to partner and launch our new range of audio products. The launched products are high on tech, fashion, style, and performance making it refreshing, inspiring and completely in sync with the millennial and Gen Z today.”
In a sector dominated by established global brands, boAt has ramped up quickly in a short span of three years, through its core high-quality audio product line of smart, efficient, stylish and durable ‘hearables’. It has already created a community of over 2 million boAtheads (consumers) who want to be seen listening and wearing their boAt accessories to make a lifestyle statement.
In the past boAt had partnered with famed designers including Kunal Rawal and Urvashi Kaur to launch limited edition audio accessories at the Lakmé Fashion Week.