boAt – a consumer tech brand that is recognized for its high-quality audio product line of smart, stylish yet affordable, and durable ‘hearables’ has now debuted into the ‘wearable’ category with boAt ProGear B20 – a smart band to track your fitness routine. After establishing leadership positioning Q-o-Q in the earwear category (As per IDC report) boAt is now eyeing to capture market share with its smart health and fitness tracking device. The product is targeted at tech-savvy millennials and Gen Z, who are willing to replace the sedentary or inactive lifestyle. boAt ProGear B20 is available at a price of INR 1799 on Amazon.in.
On the new category entry Aman Gupta, Co-Founder boAt Lifestyle, said “We at boAt have always pushed the envelope and offered products which are driven by consumer feedback and need. The entry into the wearable category is a natural progression for us as we have already established ourselves in the earwear market. Our best in class earphones and headphones have offered a superior audio experience and with ProGear we plan to disrupt the market by offering an integrated solution who seek an active lifestyle.”
Akshay Ahuja, Category Leader – Personal Computing, Audio & Wearables, Amazon India said, “With a large selection of wearables, customers across the country trust Amazon.in to find a wide spectrum of products to suit their needs. We are excited to remain the partner of choice for boAt as they enter this category with their new boAt ProGear smart bands. BoAt audio products have been highly rated on Amazon.in and we look forward to their wearables becoming customer favorites.”
Launched in 2016, boAt has already created a community of over 2 million boAtheads (consumers) and sells anywhere between 7000-8000 units a day.
boAt ProGear B20 smart band has a smooth and responsive 0.96” full touch colored display. The band offers 14 workout modes out of which 8 can be set as active modes. This includes the likes of running, walking, hiking, working out at the gym, or even playing soccer and basketball. It shows various statistics like daily steps, calories burnt, and activity duration at a single glance. Features such as real-time notifications for incoming calls and messages and the ability to control music via the band are a cherry on top. One can access everything on the go and experience the power of touch.
boAt ProGear B20 smart band includes a 24-hour heart rate monitor which can be set to automatic or manual along with a sleep quality monitor. One can monitor sleep with three modes – deep sleep, light sleep, awake hours. Find moments of everyday calm with guided meditative breathing exercises to keep you mentally active and release your stress with a touch of button access.
To make the experience even more seamless one can download the boAt ProGear app from the PlayStore or the iOS app store. The boAt ProGear app keeps a track of everything for you and helps you track your daily routines.