Imagine Marketing limited-owned, boAt is all geared up to welcome you to the future of audio with their upcoming product launch – boAt Rockerz 330 ANC and Rockerz 333 ANC. boAt is not only Asia’s first audio brand to offer a Dirac Opteo™ enabled neckband but is also the first Indian brand to step into the world of virtual influencers.
Rockerz 330 ANC is equipped with DIRAC Opteo TM, Active Noise Cancelling technology and ENx™ technology that provides an incomparable audio experience. The trio works in harmony with each other to cancel out noise, both on the earphones and microphone, while constantly optimising sound. This will give you the best audio-visual experience one can get.
Elevate your listening experience with ‘Crystal Bionic Sound’ powered by DIRAC OpteoTM . Indulge in the experience of a lifetime with DIRAC OpteoTM which optimises and enhances the sound coming from your device providing you with captivating audio, richer vocals, and deeper bass.
In a visually enriching film, India’s first meta influencer – KYRA, walks into the future of audio with the all-new breathtaking Rockerz 330 and Rockerz 333 ANC. The launch also marks the debut of Dirac, a global audio-tech giant, in India.
On the launch of their next generation audio wear, Sameer Mehta, Co-Founder, and Chief Product Officer, Imagine Marketing Limited, said, “As the leading audio brand in the country, we feel responsible to pave the way for new and superior audio experiences. The recent collaboration between Dirac and boAt Labs shows our R&D capabilities and our commitment to bringing high-definition audio to our boAt heads. We have several products in the pipeline with Dirac as we aim to revolutionise the way Indians enjoy their music.”
Active Noise Cancellation ensures that no noise ever disturbs your crystal clear media experience. Rockerz 330 ANC generates ‘anti-noise’ that cancels out the unwanted noise in the area, providing you with nothing but the sound that matters. boAt’s ENx technology greatly enhances call quality and prevents unpleasant noise from being picked up by the microphone. This results in clear voice calling even in the most challenging conditions. Dirac Opteo enhances sound performance by removing unintended resonances and colorations introduced by headphones for a more transparent and balanced sound with consistent sound experiences regardless of ANC mode.
“The Dirac and boAt engineering teams have collaborated closely to tailor and customise Dirac Opteo specifically for the boAt headphones to ensure peak performance, the maximum degree of the audio upgrade, and a listening experience much closer to artist intent,” stated Mats Oberg, Dirac’s Chief Commercial Officer. “By leveraging our cutting-edge digital optimization technology and combining it with premium, stylistic design, Dirac and boAt are changing the world of sound.”
boAt Rockerz 330 ANC and 333 ANC also come with a 25dB Active Noise Cancellation to filter out unwanted background noise for a truly immersive audio-visual experience. To greatly enhance the calling experience, these neckbands feature ENx Technology to block external distractions for crystal-clear phone calls in the most challenging situations. The robust 13mm drivers make the sound shine through every call. With Rockerz 330 ANC, everything is louder, sharper, and more immersive than ever.
For user convenience, Rockerz 330 ANC and 333 ANC come with Bluetooth 5.2 for dual pairing, a quick one-touch command to access your voice assistant, and a 24-hour playtime to keep charging to the minimum. These neck bands also sport boAt ASAP Charge which offers a playtime of up to 5 hours with a mere 10-minute charge.
The boAt Rockerz 330 ANC and Rockerz 333 ANC are designed to fit you like a second skin. The skin-friendly soft silicone ear tips sit softly inside the ear, giving you a fit for all-day comfort with minimal fatigue. The added magnetic buds and tangle-free cables not only add style but also convenience. The entire package comes with IPX4 water and sweat resistant rating to ensure longevity and worry-free usage.
The boAt Rockerz 330 ANC and Rockerz 333 ANC will be available in three colour variants —Black, Blue, and Grey starting 23rd July for an introductory price of INR 1499.
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