boAt, India’s leading audio and wearables brand, has partnered with renowned global music label Mass Appeal—co-founded by hip-hop legend Nas—to support young artists from Mumbai’s Dharavi. The collaboration took place under the banner of the Dharavi Dream Project, a hip-hop music school that empowers underprivileged children through music and creative expression.
As part of the initiative, boAt distributed 60 of its audio products to students at the Dharavi Dream Project during Nas’ recent visit to India. The gesture aimed to provide the aspiring artists with high-quality tools to pursue their musical journeys and enhance their learning experience.
This collaboration reinforces boAt’s commitment to fostering grassroots talent and using music as a medium for positive change. It also marks a significant moment in the brand’s ongoing efforts to connect with and uplift India’s vibrant youth culture through meaningful, purpose-driven initiatives.
Covered By: Mobility India /boAt
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