boAt, India’s No.1 audio and wearables brand, has expanded its lifestyle-tech portfolio by entering the personal grooming category with the launch of the boAt Slazer Series. Designed around versatility, premium features and everyday convenience, the range caters to consumers who view personal grooming as an extension of their personal style. The Slazer range brings boAt’s lifestyle-tech philosophy to a new category while reinforcing the brand’s commitment to Make in India.
Built around the idea of “Transform with Every Trim”, every product in the Slazer range is a craftsmanship of thoughtful design to support a wide variety of new-age grooming styles and routines. Designed to support a variety of personal care needs, the range features ceramic blades, premium aluminium construction, interchangeable attachments and travel-friendly portability.
Commenting on the launch, Mr. Gaurav Nayyar, CEO, boAt said, “Our entry into personal grooming with the Slazer Series marks another important milestone in boAt’s expansion strategy as we continue to build a broader lifestyle-tech ecosystem for Indian consumers. Having established leadership in audio and wearables, we recently expanded into mobility-focused tech with dashcams, followed by audio-visual categories such as projectors. With Slazer, we are now moving deeper into the personal ecosystem of our consumers, offering products that combine performance, design, and everyday relevance. As with our other categories, this launch reflects our commitment to creating thoughtfully designed, Make in India products for the needs and aspirations of Indian consumers.”
The three variants under the boAt Slazer range are designed to support multiple grooming requirements across beard, hair, nose and body grooming through interchangeable grooming attachments, skin-friendly blades and long battery life. The premium variants feature ceramic blade technology designed for smoother grooming performance, while the flagship lineup comes with up to six interchangeable grooming blades supporting versatile styling needs. Select variants also include a dedicated travel case aimed at improving portability and convenience for users with on-the-go grooming routines.
The range includes the boAt Slazer S100, a standalone trimmer designed for everyday grooming needs, priced at INR 799. The boAt Slazer K100+ is a 6-in-1 grooming kit priced at INR 1,799 and comes with three interchangeable blades designed for beard grooming, nose and body grooming. The boAt Slazer K100 Pro, designed for consumers looking for enhanced grooming flexibility, is available in two variants priced at INR 2,999 with a stand and INR 3,299 with travel kit. The 15-in-1 grooming kit comes with multiple blades and attachments designed for versatile grooming routines and styling preferences.
Covered By: Mobility India / boAt
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