Brandworks is the leading manufacturers of OEM and ODMs and mobile accessories in India
During an interaction with Mr. Ishwar, CEO of Brandworks Technology Pvt Ltd, he talks about the various strategies the brand has adopted for strengthening its position as a key player in the manufacturing sector in India and details the scope of Make in India.
Range of products
Situated in the western region of India, Brandworks has a wide range of products that includes neckbands, chargers, TWS, power banks, and other mobile accessories. The brand specialises in the manufacturing of mobile accessories and is the largest and leading Original Equipment Manufacturer (OEM).
Brandworks offers wide-ranging, comprehensive, and unified technological products and solutions to OEMs for our global customers. Our solutions encompass sourcing, manufacturing, testing, quality assurance, packaging, and logistics.
Quality of products
The brand designs and innovates the best-in-class mobile accessories and employs industry-compliant and safety-compliant manufacturing practises to deliver quality and excellence in every product.
Mr. Ishwar, CEO of Brandworks Technology Pvt. Ltd., says, “We are proud to claim that we are the No. 1 in west India.” We were earlier in neckbands, Bluetooth, and now we are having a TWs category also. “
“Made in India”
The brand also focuses on Make in India. As a trusted manufacturing and supply chain partner, it conceptualizes, designs, validates, and delivers seamless tech products to our customers across India.
Brandworks Technologies is a fully home-grown Indian company. We believe in contributing to our nation’s economic growth. And we pursue this mission by supporting the vision of Atmanirbhar India through the “Make in India” project.
Mr. Ishwar, CEO of Brandworks Technology Pvt. Ltd., says, “India is growing at a much faster rate.” Wearables and hearables will undergo radical change until next year, and Indian manufacturing will be impacted by a 3–4 percent increase to 70–75% this year.
There are various steps being undertaken by the government to make India a global hub for electronics manufacturing. Incentive schemes like Modified Incentive Special Package Scheme (M-SIPS) and Electronic Development Fund (EDF) have been introduced. The Fund provides risk capital to both industry and academia for the development of new technologies in the area of electronics.
Opportunities
India can indeed become the next manufacturing hub. Being export-led, it will also help develop core competencies in all the sub-sectors of electronics, including electronic components and semiconductors, telecommunication equipment, medical electronics, defence electronics, automotive electronics, industrial electronics, strategic electronics, and chip design.
Talking about opportunities, Mr. Ishwar says, “The opportunities are huge and demand is also huge. But we are confident that within a short time, India will be exporting to the US and other European countries as well.”
Positioning in the market
Brandworks is going to be the best and is the most trusted brand having fully integrated product and solutions to suite the original equipment ranging from global sourcing, manufacturing, packaging and logistics.
The brand has positioned itself as a key leader in ODM and OEM manufacturers and delivers sleek designs with Hitech products.
While concluding, Mr Ishwar says, “We are creating a facility and monitoring those facilities for one-to-one interaction with brand. We are also aiming to launch the smartwatches. Innovation is integration of technology and the key parameters of manufacturing that will take another 5 years for R&D. “
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