CallMate is the leading mobile accessories brand that provides a wide range of high-quality and unique products at affordable prices.
Mobility Magazine discusses in detail with Mr. Aayushmaan Wassan, Managing Director of CallMate, the prospects of the Make in India range of products, the scope and opportunities in the Indian market, and the future plans ahead.
How do you see the Indian market?
The Indian mobile accessory market is growing exponentially at a very fast pace. Moreover, consumers are driving business decisions. The mobile accessories market in India is driven by the preferences of the increasing middle-class income group, particularly the influential millennial population.
The demand is immense and is growing for mobile accessories. Consumers are digitally connected and innovation is changing at a rapid pace. Hence, the business also keeps on innovating and reinventing products according to the tastes and preferences of the consumers.
Mr. Aayushmaan Wassan, Managing Director of CallMate, says, “Demand is immense and is growing YOYO.” People have a preference for new and unique designs. We have a grid for 10–15 years before the market matures. Obsolete technology is such a big factor as technological advancements are so quick that within months the technology changes.
Which products are you interested in launching on the market?
CallMate has a wide range of products in its portfolio, built up over the years and sub-divided into seven categories, including portable chargers, cables, car chargers, travel chargers, holders, and audio devices.
The brand is renowned for its simplicity and ease of use, while the products are high-quality as far as they are concerned, and CallMate always tries to keep up with the latest technological trends and bring forth the products to the market.
Consumers’ brand loyalty and purchasing decisions are highly contingent on detailed product information. Hence, while launching any product in the market, research is done to see that products imbibe the latest technologies.
Mr. Aayushmaan Wassan, Managing Director of CallMate, says, “We are trying to launch four higher capacity power banks. Last year, we launched four power banks with a capacity of 80 000 Mah and this year, we are also trying to launch 200 mAh power banks that support up to 100 w and can be used in emergency situations.
What are your plans to increase the number of products in the market?
The brand has introduced the latest technology in eye-catching neckbands with a digital indicator that helps the consumer know how much battery is left. The headset is comfortable to wear and offers a battery backup of up to seven hours on a single full charge.
Mr. Aayushmaan Wassan, Managing Director of CallMate, says, “We have launched the neckband digital indicator for the convenience of the consumer.”
How do you see Make in India?
The ‘Make in India’ initiative has been launched as a part of India’s renewed focus on manufacturing. The objective of the initiative is to promote India as the most preferred global manufacturing destination. Since the launch of this landmark initiative, the government of India has taken several reform initiatives to create an enabling environment to provide an impetus to manufacturing, design, innovation, and start-ups.
CallMate foresees a lot of scope in the Make in India initiative, which aims to make India an integral part of the global supply chain. It is about making Indian companies excel in a globalised workspace. The brand also plans to launch more new plants in Gurgaon for manufacturing. The new plants are aligned with the National Agenda of ‘Atmanirbhar Bharat’ and will further boost local manufacturing of electronic products in India.
Mr. Aayushmaan Wassan, Managing Director of CallMate, says, “We are planning to build more plants, in fact, 2 more plants in Gurgaon, and we are proud to get as much backward integration as possible. We plan to reduce our dependency on China, but there are some countries we need to depend on, like Germany and America. We all should try to boost Make in India and promote Indian manufacturing in order to take India to a new level. “